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Publisher's Summary

A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business - what if you could create your own nuclear effect? 

It’s easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company’s bank account mirrors your own emotions in a roller coaster of inconsistency and instability - you’ve left the rat race only to find yourself on a six- or seven-figure hamster wheel. 

In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott’s six pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force. 

©2020 Scott Oldford (P)2020 Lioncrest Publishing

What listeners say about The Nuclear Effect

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  • Blake O
  • 29-10-2020

Really enjoyed it

I had never heard of Scott before this book, but I appreciated his insight and unique perspective on running an online business. Note that this book is slightly more tailored to coaches, agencies, SAAS, or an online education (course creators). Not a bad thing though. The mindset aspects of the book were helpful for me even though I’m outside that business space. Would highly recommend.

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  • Leon Streete
  • 16-08-2020

Solid

written on sound principles of business and results. I've been a client of Scott's. fully recommend this book

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  • Official Entertainment
  • 31-08-2020

Solid Instructions For Online Entrepreneurs

Scott always delivers value on his YouTube videos and this book is more of the same - super high value. The advice in this book is practical and actionable.

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  • Michael Quinn
  • 12-12-2020

Just what I needed

This is just what I needed at this moment as a marketing consultant trying to grow my business while considering a pivot. (Oops I think Scott says he hates that word "pivot"). I wish the author would have read the book, but the performance was still good. I think my biggest takeaway was the Products chapter. I am going to institute the Core Offer, Assension Offer and Inner Circle model.

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  • Enrique Alvarado Hablutzel
  • 11-12-2020

Inspiring

Process and methodology are always good tools for success for new business and young entrepreneurs

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  • Anonymous User
  • 13-01-2021

Very Good Book. Thank You Scot!

I failed dozen times before even succeding but during all the failure i found my purpose, or maybe more accurate term would be Purpose found me. Now im hustling to launch small business what will be one of the biggest companies in the world. Funding is critical but investment market is very tough and surrounded with greedy people. For now i choose slower walk, you know to just Walk my walk, if it happens it happens, i know i am winner and i am loser. But at the end of days who is not ? its just a mindset and our life is like a movie where we are actors or maybe even passengers in fast train. Enjoy trip everyone, believe in your self. Kick those doubts out of your zone, or if you have fear overcome it or use it as a fuel for your power entry. Wish you all the best, book is briliant, loads of useful information and Honest advice. Scot is my inspiration for today, because i love to see people who Loves what they do and who gives tremendous impact to the world. See you in Future. K.S.

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  • C. Roth
  • 30-10-2020

What a pleasant surprise

I came across an ad for this book on fb. It was a great ad but I thought the book’s just going to be one of those, where you don’t get ‘real’ value, just pages full of promotions for a service, like you often get these days from marketers. I then thought - oh, well... if it’s also available on Amazon, I’ll give it a try. So glad it was and that I did! actually, I now feel that I was meant to read it. Divine timing... Thanks for all the wonderful, straight talking advice and insights, it has definitely given me some aha-moments and pointers in the right direction for my next step as an entrepreneur.

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  • L Antonio
  • 27-08-2020

Great book

Very relevant, helpful book. All Entrepreneurs should read this. A lot of value gained especially around cashflow.

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  • Chris Richards
  • 08-08-2020

Essential reading for ALL entrepreneurs

I've been following Scott's work for years and one thing that always shines through is his desire to help people and the sheer amount of knowledge and skill he's prepared to provide those who ask for it. This book covers not only the high-level conceptual view of the most important parts in running a business but also more detailed step-by-step learnings on how to move your business forward. Highly recommend for anyone who wants to increase their income and impact, and do it in a way which facilitates them to grow as a better person.

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