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Publisher's Summary

Disciplined Entrepreneurship: 24 Steps to Success will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success. Common obstacles that entrepreneurs face - and how to overcome them. How to use innovation to stand out in the crowd - it's not just about technology. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

©2013 Bill Aulet (P)2014 Gildan Media LLC

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Listen to something else

Any additional comments?

I have read good books and haven't left comments. Read bad books and haven't left comments. However, i feel so cheated by this monstrosity that I am compelled to leave a comment.
If you missed the fact that Bill attends MIT, you will know this by the end of chapter 1 (why, oh why didn't i stop reading here). And if you miss that chapter, continual references to his colleagues & students at MIT will ensure that you know it sooner rather than later. And if you missed that Bill attends MIT, you will know it by the end of chapter 1. Oh, don't forget Bill's students attend MIT. Aaaand so does Bill's colleagues. Aaand Bill teaches there. At MIT. Aaand this book was written by someone (that would be Bill) who attends MIT. M.I.T, Yay! And if that's not intelligent enough for you, we then get to rename common concepts so that they then become our original idea, 'cause that would give us a competitive advantage. Opps, sorry I meant that would give us Core. But wait you want more intelligence? Lets 'Lean' on someone else's concept, get all nitpicky with the wording and the claim that our bastardisation of someone else's original concept is far superior (we can do this because we are MIT).
So, unless you are dazzled by MIT, want to be a fanboy of MIT, or there is a certain teacher at MIT that you want to impress, do yourself a favour and choose a different book.

0 of 1 people found this review helpful

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  • Ms. Stevens
  • 29-07-2017

Good overview of things to consider setting up

This is a good overview of things to consider if setting up a business. Things that come naturally to Entrprenuers, but maybe don't to others.

I am not a fan of management speak and formular using letters. There is a little of this in here, but the rest is easy enough to listen to.

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  • Frenchie
  • 18-08-2016

a must for any new business idea

practical with excellent framework guide for any new business idea or venture! highly recommended! enjoy

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    5 out of 5 stars
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  • Amanda Charteris
  • 10-08-2016

An Essential Book For Entrepreneurs

I wish I had known about this book years ago. If you're about to launch a business this is a must have .

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    5 out of 5 stars
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  • Andrew
  • 04-08-2016

Narration sucks but you get used it

Narration makes it difficult only in the first couple of hours, after you a while you grow used to it

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  • Miller
  • 02-05-2016

Good book.

It got to deep for me. But for some one who wants to really get into being an entrepreneur and refining your business this is the book for you

0 of 2 people found this review helpful