Strategic Selling

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn...

How to Outsmart Office Politics is your manual for turning office politics into a career advantage instead of a career hazard. Written in clear, direct language, this book strips away corporate clichés and gives you the real playbook for navigating workplace power dynamics. Through practical strategies, sharp observations, and real-world examples, How to Outsmart Office Politics teaches you to move with precision instead of reacting blindly. You’ll learn to stop seeing office politics as a dirty game and start seeing it as a survival skill—one you can master with discipline and integrity.

In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to help leaders at all levels think, plan, and act strategically to navigate every business challenge they face. The book offers business leaders a proven framework—the Strategic Fitness System—containing dozens of tools, techniques, and checklists to confidently master every area of the business, from designing market-winning strategies to shaping the organization's culture.

This groundbreaking audiobook serves as your definitive guide to sustainable business dominance, designed for established owners aiming to command premium pricing, attract high-value clients, build unshakeable market leadership, and forge enduring competitive advantages. Across eight comprehensive chapters, you will uncover proven systems for premium client acquisition, strategic pricing models that maximize profitability, ethical influence frameworks to cultivate customer loyalty, advanced brand engineering techniques, and scalable operational strategies for market dominance.

Tucker Colburn is haunted by his comrades death. He promised to deliver the man's personal effects to his sister, but before he can, the woman disappears. No forwarding address, no telephone number, and no way to contact her. The case is at a standstill until Tucker rescues another woman from a deadly attack.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Most business owners are banking on one thing: selling the business they built. But here’s the wake-up call. Four out of five never make it to the closing table. That means decades of sacrifice, stress, and sweat... wasted. But it doesn’t have to be that way. In The Ultimate Sale, exit planning expert and award-winning entrepreneur Justin Goodbread hands you the exact blueprint to turn your business into a sellable asset, whether you're planning to exit in 2 years or 20.

Every salesperson has heard it—the dreaded words: “I’m just looking.” But what if you could turn those hesitant browsers into eager buyers? In I’m Just Looking... The Secret to Selling the Difficult Customer, master automotive trainer Amid Jones unveils SPARC—The Strategic Automotive Sales System, a game-changing approach designed to help sales professionals connect, engage, and close more deals without pressure or gimmicks.

Buying a home is the most expensive investment most people make in their lives, yet few people understand the method to buying a house. In Strategic Homebuying, veteran real estate professional Chad Durie provides a step-by-step guide to purchasing a home, from becoming financially ready to determining if you’ve found your dream home. You’ll learn how to establish the right mindset when buying a house, the importance of planning before purchasing, and other valuable advice

What are the best B2B companies doing differently to achieve growth? This is the primary question that you will get an answer to by listening to Revenue Growth Platform. Based on the authors’ 20+ years of personal experience from sales transformation projects, as well as their research and interviews, they now share both their strategic insights about business models and tactical ideas for improving and scaling marketing, sales, and customer success.

Are you ready to transform your sales strategy and close more deals with confidence? How to Sell the EMC³ Way introduces a proven, step-by-step formula—Email, Message, Call, Move On—designed to help you master strategic outreach, increase conversions, and engage prospects the right way. In today’s competitive market, selling isn’t just about making calls or sending emails—it’s about knowing how to sell effectively, when to follow up, and when to move on.

What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System. Customer Service: The Sandler Way helps you and create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.