Strategic Selling

Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This audiobook draws on more than 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach listeners how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

Most business owners are banking on one thing: selling the business they built. But here’s the wake-up call. Four out of five never make it to the closing table. That means decades of sacrifice, stress, and sweat... wasted. But it doesn’t have to be that way. In The Ultimate Sale, exit planning expert and award-winning entrepreneur Justin Goodbread hands you the exact blueprint to turn your business into a sellable asset, whether you're planning to exit in 2 years or 20.

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

What are the best B2B companies doing differently to achieve growth? This is the primary question that you will get an answer to by listening to Revenue Growth Platform. Based on the authors’ 20+ years of personal experience from sales transformation projects, as well as their research and interviews, they now share both their strategic insights about business models and tactical ideas for improving and scaling marketing, sales, and customer success.

Every salesperson has heard it—the dreaded words: “I’m just looking.” But what if you could turn those hesitant browsers into eager buyers? In I’m Just Looking... The Secret to Selling the Difficult Customer, master automotive trainer Amid Jones unveils SPARC—The Strategic Automotive Sales System, a game-changing approach designed to help sales professionals connect, engage, and close more deals without pressure or gimmicks.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Buying a home is the most expensive investment most people make in their lives, yet few people understand the method to buying a house. In Strategic Homebuying, veteran real estate professional Chad Durie provides a step-by-step guide to purchasing a home, from becoming financially ready to determining if you’ve found your dream home. You’ll learn how to establish the right mindset when buying a house, the importance of planning before purchasing, and other valuable advice

Are you ready to transform your sales strategy and close more deals with confidence? How to Sell the EMC³ Way introduces a proven, step-by-step formula—Email, Message, Call, Move On—designed to help you master strategic outreach, increase conversions, and engage prospects the right way. In today’s competitive market, selling isn’t just about making calls or sending emails—it’s about knowing how to sell effectively, when to follow up, and when to move on.

What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System. Customer Service: The Sandler Way helps you and create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.