Showing results by publisher "Matrix Digital Publishing" in All Categories

Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at how to write copy for advertisements, brochures, flyers, and direct mail.

This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury.

This guide looks at awareness of potential behaviour patterns that may lead to aggressiveness; avoidance of situations where the potential for aggressive behaviour exists; interpretation of non-verbal communications signals; control and de-escalation techniques; an outline of techniques for your personal safety.

This audiobook is a faithful reproduction of one of Jerome K Jerome's first successes, a humorous autobiographical look at his early career in the theatre, published in 1885. The modest success of this book opened the door to further plays and essays, leading on to 'Idle Thoughts of an Idle Fellow' in the following year.

In an increasingly cost conscious world, control over your organisation's income and expenditure is vital. For most successful organisations this control begins with a Budgeting process that sets the scene and forms the basis for the business operation for the year ahead. But for many people budgeting is a time-consuming nuisance to be endured with as little patience and commitment as is possible, sometimes with little or no understanding of what it entails.

Alfred Tennyson, 1st Baron Tennyson (6 August 1809 - 6 October 1892) was Poet Laureate of the United Kingdom and remains one of the most popular poets in the English language. He was born in Somersby, Lincolnshire, a rector's son, the fourth of 12 children, and reportedly a descendant of King Edward III of England.

Here is a compendium of also-rans and never-made-its. We're talking Betamax, the Sinclair C5, puffball skirts, sporks, the Millennium Dome... and countless other products that never quite cut it.

Katherine Mansfield was the pen name of Kathleen Mansfield Murry (1888-1923), a prominent New Zealand modernist writer of short fiction. She is widely considered one of the best short-story writers of her period. A number of her works, including "Miss Brill", "Prelude", "The Garden Party", "The Doll's House", and later works such as "The Fly", are frequently collected in short story anthologies.

This audiobook looks at how you can win more business by retaining customers and gaining recommendations from them; how to satisfy your customers needs; how to develop an effective customer-service policy; how to use positive behaviour and attitude to win more business; how to build a better rapport with your customers; and how to handle anger, complaints, and difficult customers and turn them into satisfied customers.

An amazing collection of juvenile short stories, involving wizards and a sadistic dragon. It takes us to the enchanted land of Mo where people do not die and animals can speak. Baum has portrayed the fantastic world with such brilliance and vibrant imagery that we can picture it in the mind's eye. Guaranteed to charm young readers and all who are young at heart.

This book is for you if you are worried about: - skyrocketing fuel and heating costs - rising food bills - expensive mortgage payments - the threat of losing some or all of your income - the nightmare scenario of losing your home. If you're facing the prospect of having to work extra hours, take a second job or cut back on spending to make ends meet, then don't panic. There's no need to give up family time or to work day and night.

Communicating effectively should be the simplest thing in the world, we talk and listen...or do we? And is that all there is to it?

Why should you use your valuable time creating a document that tries to look into the future while the world is changing around you? How can you decide now what you will be doing in one year's time, or three or even five?

Saki was the pen name of Hector Hugh Munro (December 18, 1870 - November 13, 1916), a British writer, whose witty and sometimes macabre stories satirized Edwardian society and culture. He is considered a master of the short story and is often compared to O. Henry and Dorothy Parker. His tales feature delicately drawn characters and finely judged narratives.

Bob Flint is a man with a dream. A dream of running his own bar, Bob's Bar. The only trouble is, since he married Maggie Flint he hasn't had any money, drive, or ambition.

Here is a comic look at the curious habits and customs of the inhabitants of 'Stage Land', dedicated to 'that highly respectable but unnecessarily retiring individual, of whom we hear so much but see so little, "the earnest student of drama".

This audiobook presents 14 routes to explore New England during the autumn, covering hidden side roads and hiking trails, shops, scenic areas, and historic sites. A listing is included of fairs, festivals, places of interest and accommodation, with telephone numbers and addresses.

For eight years between 1998 and 2006, Luke Johnson wrote a regular column as "The Maverick" in The Sunday Telegraph. His short, pithy essays tackled subjects ranging from rich lists to bankrupt companies, from high finance to investment techniques, from philanthropy to trophy wives, bringing a practitioner's eye to the commercial world and the people in it.

This book will help those schools who wish to generate extra money outside of statutory funding to fund innovative projects, capital build programmes, staffing costs and other initiatives.

Saki was the pen name of Hector Hugh Munro (December 18, 1870 - November 13, 1916), a British writer, whose witty and sometimes macabre stories satirized Edwardian society and culture. He is considered a master of the short story and is often compared to O. Henry and Dorothy Parker. His tales feature delicately drawn characters and finely judged narratives. This audiobook collects together three more of his finest short stories.

Sometimes an offer is just too good to refuse but when reluctant racer Axel Warlow returns to the Isle of Man TT he unleashes a series of events that threaten to change his life forever.