Showing results by author "Yu-kai Chou" in All Categories

10,000 Hours of Play transforms the principles of gaming into a revolutionary guide for achieving real-world success. Written by Yu-kai Chou, an internationally acclaimed pioneer in Gamification and Gameful Coaching—and the creator of the Octalysis Framework used by global giants like Google, LEGO, and Uber—this real-life strategy guide introduces six key steps to align your passions, skills, and goals into a winning formula.

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.