Showing results by publisher "Gildan Media, LLC" in Science & Engineering

Our world seems to be experiencing stagnant economic growth, climatic deterioration, dwindling natural resources, and an unsustainable level of population growth. The world is doomed, they argue, and there are just too many problems to overcome. But is this really the case? In Fewer, Richer, Greener, author Laurence B. Siegel reveals that the world has improved - and will continue to improve - in almost every dimension imaginable.

Spaceflight is one of the greatest human achievements of the 20th century. The Soviets launched Sputnik, the first satellite, in 1957; less than 12 years later, the American Apollo astronauts landed on the moon.

A system can describe what we see (the solar system), operate a computer (Windows 10), or be made on a page (the 14 engineered lines of a sonnet). In this book, Clifford Siskin shows that system is best understood as a genre - a form that works physically in the world to mediate our efforts to understand it. Indeed, many Enlightenment authors published works they called "system" to compete with the essay and the treatise.

Freakonomics showed how economic calculations can explain seemingly counterintuitive decision-making. Thinking, Fast and Slow helped listeners identify a host of small cognitive errors that can lead to miscalculations and irrational thought. In What the Luck?, statistician and author Gary Smith sets himself a similar goal, and explains - in clear, understandable, and witty prose - how a statistical understanding of luck can change the way we see just about every aspect of our lives.

Nearly every depressed person is assured by doctors, well-meaning friends and family, the media, and ubiquitous advertisements that the underlying problem is a chemical imbalance. Such a simple defect should be fixable, yet despite all of the resources that have been devoted to finding a pharmacological solution, depression remains stubbornly widespread. Why are we losing this fight?

Big Data Revolution is a guide to improving performance, making better decisions, and transforming business through the effective use of big data. Listeners are guided through tried-and-true methodologies for getting more out of data and using it to the utmost advantage. This audiobook describes the major trends emerging in the field, the pitfalls and triumphs being experienced, and the many considerations surrounding big data, all while guiding listeners toward better decision-making from the perspective of a data scientist.

Whether it’s brusque, convincing, fraught with emotion, or dripping with innuendo, language is fundamentally a tool for conveying meaning - a uniquely human magic trick in which you vibrate your vocal cords to make your innermost thoughts pop up in someone else’s mind. You can use it to talk about all sorts of things - from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer’s backhand to things that don’t exist at all, like flying pigs.

What gives the human brain the creative ability that defines us all as individuals? Although the silicon version is hard on its heels, the brain remains the most remarkable computer in existence. Leading us through cognitive theory, neuroscience and Darwinian evolution with his trademark wit and wisdom, Michael Corballis explains what we know - and don't know - about our minds. How do we know if we’re really the top dogs in brain power?

It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills - and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These "bots" started with human programming and logic, but now their reach extends beyond what their creators ever expected.

Our intuition about how things should behave is usually right in the everyday world. We see the baseball soar in the air, arc, drop, and lie stationary on the ground. Through data gathered by our senses and basic knowledge of the laws of classical mechanics, the motion of a ball makes perfect sense. But enter the world of the tiniest particles on earth—the motion of electrons, the shapes of molecules—and everything we think we know about the world radically changes.

When philosophy professor Adam Briggle moved to Denton, Texas, he had never heard of fracking. Only five years later, he would successfully lead a citizens' initiative to ban hydraulic fracturing in Denton - the first Texas town to challenge the oil and gas industry. On his journey to learn about fracking and its effects, he leaped from the ivory tower into the fray. In beautifully narrated chapters, Briggle brings us to town hall debates and neighborhood meetings where citizens wrestle with issues few fully understand.

What part of memory is reliable fact, what part creative embellishment? Which favorite presuppositions are unfounded, which statistically biased? By conjoining two opposing mind-sets - the suspension of disbelief required in storytelling and the skepticism inherent in the scientific method - best-selling mathematician John Allen Paulos has created an unusual hybrid, a composite of personal memories and mathematical approaches to reevaluating them.

When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to end before going green. Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital - and give precise focus to your innovation efforts and strategic priorities.

When you turn on the tap or twist the cap, you might not give a second thought to where your drinking water comes from. But how it gets from the ground to your glass is far more complex than you might think. Is it safe to drink tap water? Should you feel guilty buying bottled water? Is your water vulnerable to terrorist attacks? With springs running dry and reservoirs emptying, where is your water going to come from in the future? In Drinking Water, Duke professor James Salzman shows how drinking water highlights the most pressing issues of our time.

With wit and sharp insight, former Traffic Commissioner of New York City, Sam Schwartz a.k.a. "Gridlock Sam", one of the most respected transportation engineers in the world and consummate insider in NYC political circles, uncovers how American cities became so beholden to cars and why the current shift away from that trend will forever alter America's urban landscapes, marking nothing short of a revolution in how we get from place to place.

Why do certain civilizations, societies, and ecosystems collapse? How does the domino effect relate to the credit crunch? When can mathematics help explain marriage? And how on earth do toads predict earthquakes? The future is uncertain. But science can help foretell what lies ahead.

On the morning of October 24, 1944, in the Sibuyan Sea amidst the Philippine Islands, VT-18, a close-knit squadron of six young American torpedo bomber pilots, departed the aircraft carrier USS Intrepid on a search and destroy mission. Their target: the super-battleship Musashi, the pride of the Imperial Japanese Navy. The pilots were tasked with preventing the immense enemy warship and the huge naval armada of which she was a part from inflicting unspeakable damage.

From one of our most acclaimed science writers: a dramatic narrative of the discovery of the true nature and startling size of the universe, delving back past the moment of revelation to trace the decades of work--by a select group of scientists--that made it possible.

To many, the brain is the seat of personal identity and autonomy. But the way we talk about the brain is often rooted more in mystical conceptions of the soul than in scientific fact. 

Nearly everyone swears - whether it's over a few too many drinks, in reaction to a stubbed toe, or in flagrante delicto. And yet we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies, and we punish children for yelling the very same dirty words that we'll mutter in relief seconds after they fall asleep. Swearing, it seems, is an intimate part of us that we have decided to selectively deny.