Showing results by publisher "--Tyson Hanks" in Business Communication

NLP: The Essential Handbook for Business is a straight-talking, highly practical guide to using NLP to significantly improve your results at work. Whether you want to be a better leader, manager, negotiator, salesperson, or decision-maker, you can learn proven NLP techniques that will boost your career as well as the performance of colleagues and the organization itself.

In Storytelling Made Easy, legendary Hollywood script consultant and story expert Michael Hauge will guide you to simply and easily apply the story principles he has learned and developed over the last 40 years to your own live, written and recorded presentations.

Helena Morrissey has run companies and campaigns and learned through both her own experiences and observing other successful women that confident and authentic style and presence is career-enhancing. Many women feel it's all a minefield, that they should just copy men or 'blend in', but Style and Substance explains why that's unlikely to be a recipe for success and shows how you can achieve that next career goal by developing your personal brand, building confidence and letting your personality shine through.

"An Hour Long Book on How to Negotiate Your Salary" by Corey Bolton is your essential guide to mastering the art of salary negotiation. Designed for swift listening and easy comprehension, this book is the perfect tool for anyone looking to enhance their negotiation skills, whether they're stepping into the workforce for the first time or seeking to elevate their career.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.

Hands shaking? Mind blank? That familiar dread before speaking to a crowd? You're not alone – 75% of people share that fear. But what if speaking to THOUSANDS could feel as natural, as connecting, or talking to ONE trusted friend? This isn't about some rare, inborn talent. Many legends, from Gandhi to Buffett, battled intense shyness. They didn't avoid the stage; they discovered how to own it, and so can you. This guide provides strategies to conquer fear, connect with your audience, and see public speaking as an opportunity to reach, motivate, and inspire.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

"In the fast-paced world of ideas and innovation, the ability to convey your thoughts concisely and compellingly is more critical than ever. "How to Deliver a Winning Elevator Pitch" by Joshua Forst is an essential guide for anyone looking to make an impact with their words in a limited amount of time. Whether you're an aspiring entrepreneur, a seasoned professional, or a student stepping into the world of opportunities, this book equips you with the tools to present your ideas confidently and effectively.

في كتاب "لا تأكل بمفردك"، يضع المؤلف الأمريكي كيث فيرازي الخطوات التي استخدمها للتواصل مع آلاف من الزملاء والأصدقاء، والأشخاص الذين ساعدهم والذين ساعدوه. يدور الكتاب حول كيفية مقابلة الناس وتطوير علاقات أعمق بشكل أسرع. ويشرح فن التواصل، ويعطيك نصائح عملية حول كيفية تسخير قوة العلاقات الجيدة وتكوين شبكة جيدة من العلاقات لبناء حياة مهنية تحبها.

Have you ever felt you're not getting through to the person you're talking to, or not coming across the way you intend? You're not alone. Most of us assume that other people see us as we see ourselves, and that they see us as we truly are. But neither is true. Our everyday interactions are colored by subtle biases that distort how others see us--and also shape our perceptions of them.

What if you could approach challenges not as roadblocks, but as territories waiting to be claimed? Imagine possessing the strategic brilliance of Alexander the Great, the unwavering resolve that carved empires, and the influential charisma of Cleopatra that commanded attention and loyalty, the persistence and genius of Ghengis Khan. In a world demanding resilience, vision, and bold action, the timeless principles of history's most formidable leaders are more relevant than ever.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Power Play is the powerful and practical 21st century guide to mega-impact and influence, providing business leaders with explosive influence strategies to move people into action and results. Influence, like gravity, pulls success into your orbit and gives you the power to make real changes in your relationships, your organization, and the world. This audiobook explores the different types of power and you will learn when to coerce, when to collaborate and when to connect.

The first move into people leadership is the hardest you’ll make in your career. You're about to discover that as an emerging leader you're in the middle of an identity crisis. What? Really? Me? Yes, you! To become an inspiring and enabling leader you must let go of who and what you were to craft a new identity in this fascinating (and at times challenging!) world of people leadership. On Your Marks, Get Set… LEAD! distils Anna Marshall's 20 years of experience educating and coaching emerging leaders.

The BUILD Framework®: Strategies for Crisis Readiness & Management does not prevent crises from happening. In most cases, the occurrences are unforeseeable and beyond our control. But how we respond is well within our control.

In The Secret to Big Sales: Use Executive Language to Close More Deals, Tom Searcy and Carajane Moore explain how and why executives use the words they do, and how salespeople can harness those words to land big sales.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.

With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.