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The Storytelling Edge

How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

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The Storytelling Edge

By: Joe Lazauskas, Shane Snow
Narrated by: Chris Sorensen
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About this listen

Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care - in work and in life.

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All stars
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The audio performance is unbearably bad. The same monotone delivery on every sentence with this weird inflection at the end regardless of tone.

The specific let down is that the authors have quite a cheeky tone with their writing which the narrator just totally butchers. Jokes, sarcasm and irony land like dropped porridge. It's quite painful to experience.

It's a shame because the content itself is fine. A well delivered thesis with some genuinely interesting case studies. It's got the typical self promotion feel to it but they at least bring a unique flavour to their advice.

Sadly I can't recommend due to the performance alone. Just imagine Siri reading you a book and you will understand.

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