Showing results by publisher "Ascent Audio" in Sales & Selling

Developing and coaching the sales team by sitting in on their sales calls is one of the best ROI opportunities open to any organization, large or small. This book shows managers how to use these "ride-along" sessions - whether in-person or digital - to make the sales team more efficient and productive.

DEFCON is the US military acronym for "Defense Readiness Condition." DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team. It takes much more than a positive attitude and motivational words to be a successful field leader. True leadership requires you to deal with messy, complicated scenarios when there is not always a clear-cut solution.

Whether you're just starting your Salesforce journey, planning a career shift, or simply curious about the world of cloud computing and customer relationship management (CRM), this practical book is the source you need. Packed with foundational knowledge and practical insights, the Salesforce Certified Administrator Study Guide helps you understand the cloud, CRM, and the entire Salesforce ecosystem.

Sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes. You'll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook. Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks.

In Stop Selling & Start Leading, you'll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mind-set, and in the sales role itself, is the key to boosting your overall sales effectiveness.

Eighty percent of all sales are made by just twenty percent of sales people. What’s surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible.

In this entrepreneurial age, it's very tempting to leave your job to start your own business. Before you do, learn all you can from the best. World renowned best-selling author and business consultant Brian Tracy tells you about one of today's most needed skill sets, entrepreneurship, covering these important topics: myths of entrepreneurship, the best business choice for you, financing the business, shifting from employee mindset to entrepreneurial mindset, creating a realistic business plan, hiring the best and managing for success, and fueling your business growth.

Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.

We made some incorrect assumptions about work, and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.

Whether you're new to sales or seeking to escape a career plateau, The Ultimate Sales Pro helps you finesse skills, build expertise, and create a personal brand that will set you apart.

Today's business environment is getting more competitive every day. Customer loyalty is becoming a quaint, old-fashioned notion. Customers shop around. And service that wows the customer is crucial in securing new business and preserving those long-standing associations with valuable clients. The bottom line: Satisfied customers equal success!

How do rainmakers consistently and continuously sell their ideas and grow their client base? They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking. In Selling Your Expertise, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Whether you're a national practice partner or an independent attorney just starting out, this book equips you with the knowledge you need.

Most of us self-sabotage. Most of us are undirected. Yet by using these step-by-step techniques, you will be able to get past your self-defeating behaviors, stay on a weekly business plan, and nearly double your business. All in eight weeks! This is the basis of Dr. Kerry Johnson's famous one-on-one coaching system. Hundreds of thousands have already used these innovative techniques. Now you can too in this eight-week program.

TNTs are tiny noticeable things. They are all the little things that people don't need to do but do. Though small, they create the biggest, longest lasting impressions in people's minds; they show how much you care; they make and break relationships - yet they cost nothing. In Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business, you'll learn how to use the explosive power of TNTs to get where you want to be in business and in everything you do.

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

More than 65 percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic, and proven approach of performing Market Validation in advance of making a large product investment.

Drawing from the best published sources and his own ample experience, Dr. Goodman shares tips and techniques for negotiating everyday transactions as well as mega-deals. He explains the six-step Anatomy of a Negotiation Transaction, which guides you from the inception to the execution of agreement, while enabling you to avoid common pitfalls and dirty tricks.