Showing results by publisher "--Tyson Hanks" in Public Relations

Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.

They call you a fake because you’re the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you’ve arrived when you have “haterz”—your most valuable marketers. So Good They Call You a Fake is how you get there. This book teaches step-by-step with no steps skipped how to get the visibility you’ve already earned, become an energy monster who thrives on all kinds of attention, and then monetize that attention to the max.

"Thirty-Two Ways to Get Exposure for Yourself, Your Band, or Your New Music Release" - this chapter is packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

Public Relations for Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond.

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!

Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you.

Your office is a place full of interactions and communication, whether it’s in a one-on-one meeting with a boss or employee, chatting about a project with a coworker, or pitching your ideas to the whole team. Whether you call it people skills or presentation skills, the ability to communicate with the people around you is crucial in the workplace and one that can be improved with these simple steps in Running Presentations & Meetings!

Discover the fastest path to organizational growth and impactful messaging through the immersive world of live events. In this book, you'll gain invaluable insights from my 18 years of experience producing world-class events nationwide. Million Dollar Event unveils the strategies that have propelled me to serve prestigious clientele, including US presidents, professional sports teams, Fortune 500 companies, Grammy Award-winning artists, social media influencers, christian ministries, and numerous non-profit organizations.

Tired of feeling misunderstood and unable to connect with people on a deeper level? Struggling to navigate social interactions and build meaningful relationships? If so, this guide is your ultimate key to unlocking the secrets of human connection and achieving personal and professional success. Master the art of reading people like a book: Uncover the subtle cues of body language, facial expressions, and tone of voice to gain a profound understanding of others' thoughts, emotions, and intentions.

Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn cofounder Reid Hoffman to Bernie Madoff and Man Booker Prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders. For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs. True or false? It’s rarely that simple. There is more than one truth about most things. Eating meat is nutritious, but it’s also damaging to the environment. The Internet disseminates knowledge, but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.

Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets, Molly created frameworks to level up your confidence for communicating with ease in crucial crisis moments, so you can own the conversation.

Whether you’re a business owner, entrepreneur, or freelancer, winning trust online can be a colossal feat. How can you prove your expertise when you’re just starting out or have only been in business a few years? Becoming an influencer and growing a profitable website seems like a moonshot. But it isn’t. You can rise to influencer status this year. You can wow browsers with eye-popping credibility that has them begging to punch in their credit card details. And you can do this in six months or less - and possibly even in weeks.

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.