Showing titles in Marketing

Ever notice that there are people you work with who just make business happen? Listen to How to Become a Rainmaker to figure out the secret of being a storm front in your company. Let it pour!

In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Life Changing Advices (Must Listen!!) from 21st Century Billionaire's like Elon Musk, Jeff Bezos, Bill Gates, Mark Zuckerberg, Ratan Tata and so on at Clumsy Entrepreneur Podcast.

This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.

In today’s world, packaging plays a crucial role in preserving products and making them appealing to customers. Among the many packaging options available, mylar bags have gained immense popularity. Known for their durability, versatility, and protective qualities, these bags are used across industries ranging from food storage to retail and even promotional branding. Whether you need to store coffee beans, snacks, herbs, or sensitive materials, mylar bags are designed to maintain freshness and extend shelf life.

AI CMO is the show for creators, solo entrepreneurs, and lean startups who want to win in the age of AI-driven marketing. Powered by aiMarketingOS, we break down the strategies, tools, and trends that help Next-gen brands get ranked on Google and recommended by AI platforms like ChatGPT, Gemini, Claude, Grok, and DeepSeek. Each episode dives into practical tips on SEO, Generative Engine Optimization (GEO), Answer Engine Optimization(AEO) and brand visibility — plus insights from industry disruptors who are rewriting the rules of marketing.

During this podcast I delve deeper than ever before into my own mind and that of other business professionals.

The Marketing Intervention is a weekly podcast where real marketing problems get solved in real time. I’m Jacinta Gandy, agency founder, branding and marketing strategist, and each week I dive into the challenges founders, CMOs, and small business owners are actually facing. You’ll get practical strategies pulled from my work with seven-figure businesses and elite brands, plus insights you can put to work right away. My goal is to make marketing clearer, less overwhelming, and a whole lot more effective.Subscribe now, and join me for The Marketing Intervention, launching October 1st.

Boom with Social Media is your go-to podcast for mastering the art of online growth. Whether you're a business owner, content creator, or aspiring influencer, this show breaks down the strategies, tools, and trends that drive real impact on today’s most powerful platforms. From Instagram and TikTok to LinkedIn and beyond, each episode features expert insights, case studies, and actionable tips to help you grow your audience, build your brand, and convert attention into results. If you're ready to turn scrolls into sales and followers into loyal fans, this is the podcast for you. Let’s make...

In this podcast, we meet with BNI members and discuss their entrepreneurial journey.

Cases & Causos. Informação relevante, com gente interessante! O Cases & Causos ABMRA é o podcast da Associação Brasileira de Marketing Rural e Agro que conecta comunicação e vivência no campo. A cada episódio, um case marcante de marketing e um causos real do Agro se encontram num bate-papo leve e cheio de conteúdo. Um espaço para quem faz, vive e transforma o setor por meio de boas ideias e boas histórias. Dê o play e acompanhe quem está na linha de frente do Agro brasileiro.

️ Big Profits with Social Media is the podcast for entrepreneurs, freelancers, marketers, and digital creators who want to turn social media into a real profit machine. Each week, we explore practical strategies, real-world case studies, and actionable tools to grow your online presence, attract clients, and increase sales through platforms like Instagram, TikTok, Facebook, LinkedIn, and more. From viral campaigns to sales techniques, from automation to content that converts — here, you'll learn how to build a business that thrives on social media. If you're ready to monetize your ...

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

🎙️ MLM Growth Pod – Hosted by Andrew King, this show pulls back the curtain on how real people build lasting network marketing businesses. Each episode features candid chats with top leaders sharing the exact systems, stories, and lessons that created their month-after-month pay. Expect humour, inspiration, and practical ideas you can use right away. Whether you’re just curious or already building, the MLM Growth Pod gives you the mindset and methods to grow. Subscribe and learn from the best in the profession.

Behavioural Science for Marketers is a podcast series that explores the psychology behind consumer decision-making and how it can be applied to modern marketing. Each episode breaks down key concepts from behavioural science, like cognitive biases, choice architecture, habit formation, and persuasion, and translates them into practical strategies for brands, campaigns, and customer experiences. Designed for marketers, brand leaders, and communicators, the series blends academic insights with real-world case studies, giving listeners actionable tools to influence behaviour ethically and ...

Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion. “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do.She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, who’s been avoiding the marketing tasks - then this, my friend, is the podcast for you!