Showing titles in Marketing

The SaaS Podcast - In-depth interviews with proven entrepreneurs and startup founders. Actionable insights to help you build, launch and grow your SaaS business

Buy the Workbook Used at Stanford Continuing Studies to Teach Social Media Marketing for business. 2025 UPDATED EDITION - all info verified, and a NEW chapter on 'Marketing Basics,' plus continuing analysis of TikTok, as well as revisions on LinkedIn, Facebook and other major platforms.

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions.

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact, society doesn’t just need you to think about sales and marketing. It needs you to be great at them.

Ever notice that there are people you work with who just make business happen? Listen to How to Become a Rainmaker to figure out the secret of being a storm front in your company. Let it pour!

Welcome to Technically Speaking where the Roof's are flat and the conversations are anything but.. Hosted by Tony Wourms and Brian Lybarger, 2 roofing guys who somehow convinced people they should start a podcast about leadership, success and why Duct Tape doesn't fix everything. Each week we bring in real professionals from across the community. People who have built businesses, led teams, and managed to stay mostly sane doing it. If you're looking for fluff, you're in the wrong place. If you want real stories, hard won lessons and a laugh or 2 along the way, you're home. This is ...

The Digital Dawson Show is your go-to guide for making smart, effective advertising decisions in a noisy world. Hosted from the Max Podcast Studios in Cape Girardeau, Missouri, the show breaks down how local businesses can blend the trusted power of radio with the precision of digital marketing to drive real results. From ad writing tips and budget strategies to campaign case studies and industry data, each episode delivers practical insights that help small businesses stand out and grow—without wasting time or money.

ETMA Tech Talk: Transforming Technology Challenges into Strategic BreakthroughsWelcome to ETMA Tech Talk, the premier podcast delivering insider perspectives on technologies and strategies reshaping modern business. Hosted by industry experts, this dynamic series features exclusive conversations with visionary Presidents, Founders, CIOs, IT strategists, and pioneering leaders who turn complex tech challenges into competitive advantages. Each episode uncovers real-world frameworks, bold leadership stories, and transformative forces shaping the future of technology management.Why Listen to ETMA ...

Shaping Commerce Podcast: Igniting Breakthrough Moments in Digital CommerceShaping Commerce is a dynamic podcast designed for businesses trapped in digital commerce complexity, delivering candid and powerful insights about eCommerce platforms that challenge conventional thinking and inspire new possibilities. This breakthrough-focused series brings you exclusive conversations with merchants, integration specialists, and forward-thinking leaders who are actively reshaping the digital commerce landscape. Each episode explores how strategic alignment between technology and business objectives ...

The Cannes Opener - hosted by Savannah and in partnership with the DEYA platform. We cut through the buzzwords, beach parties and brand fluff to deliver sharp strategic takeaways from the festival’s biggest talks, trends and thinkers. Make sure you listen to gain first-hand access to the ideas shaping the future of marketing, creativity and culture - without the noise. Smart. Sharp. No fluff.