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Publisher's Summary

In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company - but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.   

Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. 

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.

©2019 Marcus Sheridan (P)2019 Gildan Media

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AMAZING

So much gold in this book! Such simple yet effective practices to implement in any business

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  • jrwaggs11oh
  • 14-04-2020

best business book I've read yet!

this book was very enlightening and educational. my company for years has been doing content and videos. but we were not doing a good job of knowing how to utilize it and where to put it on the internet to make it into sales. highly recommend to read for your business.!

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  • cyndi daves
  • 26-03-2020

A Must Read For Any Industry!

If you can only read one book this year oh, make it this one! If you follow the principles outlined by the author you cannot help the turn your business around and be a super success!

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  • Edward
  • 15-11-2020

enlightening and motivating!

Incredible Book detailing all the steps necessary to implement inbound and content marketing for our company. thank you!

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  • Molly
  • 25-10-2020

Simply the best resource I know of on the subject

I have followed Marcus' journey for about a decade and have found his information to be relevant and cutting edge. Its simplicity is almost too good to be true. Excellent book, I've shared his philosophy with countless individuals. Read this book...

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  • Amazon Customer
  • 23-05-2020

Inbound marketing well explained

It gives what it promises. Compelling story full of examples and actionable advices. It can be followed by small, middle and even large businesses. What I like the most is the main principle built on customer-first approach.

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  • Matt LaClear
  • 17-01-2020

Great book for small business owners to rock out

Ryan Deiss turned me on to Marcus Sheridan and I'm stoked that he did. My brain is swimming in ideas for 2020!

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  • David Bain
  • 09-05-2020

Brilliant book, read with passion

I listened to the original version, read by someone else, but this version is fabulous!

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  • Steve Fudge
  • 18-04-2020

Superb, brilliant, awesome

This will bring your business into the 21st century, it's the best 9.32hrs of your time right now. Just make sure that you implement the changes to your business.

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  • Phill
  • 08-03-2020

An Inbound Marketing Must

Really enjoyed this book with loads of light bulbs going off in my head... if you're into inbound marketing this book is great

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  • Inga
  • 13-09-2020

A must listen book for any business!

Wow, I have been blown away with the material and ideas in this book - it truly is a content marketing bible! I am ordering a paper copy of it too, so that I can study it in detail and apply to my own business and also to serve as a foundation to me starting to provide content marketing services as a freelancer! Thank you so much Marcus, you're one inspiring entrepreneur! I found your reading style very engaging and entertaining. I hope to email you with my success story of applying the principles in this book with success in my own life soon! Thanks again! A truly fantastic book!

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  • Pz44
  • 24-07-2020

Awesome staff

Eye-opening. Great reading for every business owner. That's what the marketing should be all about.

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