Showing titles in Marketing

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!

Looking for an online business that you can do from home? Ready to try out Dropshipping? Learn what you need to get started! A lot of people have tried drop-shipping, but not all have found success. It’s not that it’s not profitable, or that some don’t have what it takes. Everyone has what it takes: The secret is in the planning. Just like any online business, you must plan, learn the process, and market your brand. Not everyone knows these from the get-go. With this guide, you can learn what you need to get started with drop-shipping and find success in it.

Best known for his role in the hit movie The Secret, John Assaraf is unquestionably one of the world’s leading business coaches. He helps clients make huge changes in their lives by tapping into their creative power. With four multi-million dollar businesses to his name, John is not just a coach but a highly successful entrepreneur and business owner and is here to share his winning strategies with you.

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet.

In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It’s all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this audiobook is here to set the record straight for branding.

Are you ready to grow your online audience and boost your visibility without breaking a sweat? SEO 2025 Essential SEO Strategies: Get Subscribers and Followers Fast is your ultimate roadmap to mastering search engine optimization (SEO) and taking your digital presence to the next level!

In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads - minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend.

Aunque se trate de vender el producto de tu compañía o de venderte a ti mismo la idea de comer sano, todo en la vida puede -y debe- ser tratado como una venta. En Vendes o vendes, Grant Cardone revela las técnicas y los acercamientos necesarios para manejar como experto el arte de vender, en cualquier lugar. Aprenderás cómo manejar el rechazo, revertir las situaciones negativas, acortar los ciclos de venta y garantizar tu grandeza. Cardone también te enseñará los puntos esenciales del éxito:

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.

Business expert Mark Satterfield shares proven insights on how to influence your clients by understanding what makes them tick. He describes tangible ways to get comfortable with networking with the affluent market, even if you aren’t wealthy. Confidence, anyone?

With over 20 years in corporate marketing, branding, manufacturing and distribution, working with top brands like Jeep, United Colors of Benetton, Sesame Street, and TV series The Block, it's fair to say Therese Tarlinton knows a thing or two about marketing. It may come as a surprise to some, but Therese knows from experience that the most effective marketing strategies involve finding the right partnerships and collaborating to leverage your growing brand.

If you want to cook a delicious soup, you start with the best ingredients. The pot you cook the soup in won’t affect the outcome very much. Many coaches hope that things like a Facebook group, YouTube channel, or Funnel are the answer to growing their businesses when, in fact, these are the equivalent of a pot in a kitchen. They are helpful tools, but they don’t work on their own. You must combine them with the best ingredients. Nail Your Niche is about finding your ingredients, so you can use them with your tool of choice to build a successful online coaching business.

These days, a lot of emphasis is placed on the value of working from home and earning money through your computer. For many, online marketing and e-commerce is a powerful opportunity to step out of financial ruin and into a state of financial freedom, with the added benefit of time freedom as well. With the way the economy seems to be going, I suspect that one day everyone will have some form of involvement in e-commerce as a way to subsidize or supplement their income, if not replace their income altogether.

Two audiobooks in one - how to make at least $10,000 a month while working from the comfort of your home.

Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.