Think you know SEO? Think again! In this episode, Sasha Berson sits down with Chris Dreyer, CEO of Rankings.io, to uncover how AI search tools like ChatGPT — that now own 27% of search traffic — are shaking up the legal marketing world! From E-E-A-T to Justia and Yelp, Chris reveals the new rules of visibility today. Discover how to compete and win in the age of AI.

📰 About Chris Dreyer:

Chris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency helping elite personal injury law firms dominate Google’s first page. As a leading voice in legal marketing, Chris is also the host of the Personal Injury Mastermind podcast. He has dedicated his career to helping attorneys break through the noise and build the kind of firms that change lives — including their own.

👉 Sasha and Chris explore:

— How ChatGPT and AI search are reshaping law firm SEO.

— Why 27% of all legal search traffic has shifted away from Google (and what’s next).

— The new ranking factors: E-E-A-T, case results, and third-party credibility.

— Why directories like Yelp and Justia are skyrocketing and how to use them.

— The future of visibility: mastering Search Everywhere Optimization before your competitors do.

👉 Main Takeaways from the Episode:

— Audit your website today: make sure your case results page is updated and syndicated to trusted third-party sites.

— Strengthen your E-E-A-T — add author bios, showcase credentials, and highlight experience on every major page.

— Claim and optimize your profiles on Justia, Yelp, and Avvo.

— Meet with your marketing team this week to discuss an AI search readiness plan. Don’t wait until competitors outrank you.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Chris Dreyer:

• Website: https://chrisdreyer.co/

• LinkedIn: https://www.linkedin.com/in/chrisdreyerco

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Stop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business development (hint: it’s not because they’re lazy), and how a quietly toxic culture is killing your firm. Bonus: Get a few hard-hitting numbers (like how much every $10K case should cost to acquire).

📰 About Steve Fretzin:

Steve Fretzin is one of the world’s top business development coaches for attorneys — and a man who knows how to use second chances. After surviving a plane crash, Steve dedicated his life to helping lawyers take control of their careers, master client acquisition, and become the trusted advisor clients can’t live without. He’s the host of the BE THAT LAWYER podcast, hitting 500+ episodes and reaching listeners in 50+ countries.

👉 Sasha and Steve explore:

— Don’t wing business development — study the game first.

— Culture, transparency, and leadership beat bonuses every time.

— Pay fairly for case acquisition (15% is your magic number).

— Every year, remove a hat — don’t keep adding them.

— The fastest path to growth: Get a coach who’s already done it.

👉 Main Takeaways from the Episode:

— Audit your team’s comp plan, and add clear origination credit for new business.

— Pick one role to delegate this year and commit to removing that hat for good.

— Choose one area of your firm to improve and hire a specialized coach to fast-track it.

— Create transparency: publish how bonuses, promotions, and goals are measured.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Steve Fretzin:

• Website: https://fretzin.com/

• LinkedIn: https://www.linkedin.com/in/stevefretzin

• Podcast: https://fretzin.com/podcast/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Profit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advising multimillion-dollar firms in Los Angeles, Emil has seen it all. Today, he shares how law firm owners can borrow smart, hire faster, and plan their exit — while making tax planning more profitable!

📰 About Emil Abedian:

Emil Abedian knows what keeps law firm owners up at night — taxes, cash flow, and growth. As the founder and CEO of Counsel CPAs, this 20-year accounting pro helps law firm owners keep more of what they earn and exit richer. Emil also serves as CFO and board member of the Swedish American Chamber of Commerce of Greater Los Angeles and of the Mentor Foundation USA.

👉 Sasha and Emil explore:

— How to break free from the “high-paying job” trap

— How to budget, borrow smart, and scale from $2M to $5M

— How to make taxes (i.e., your #1 expense) actually profitable with strategic planning

— How a $10M firm used tax strategy to save $800K

— The three-year roadmap to exit your firm without getting crushed by a 40% tax hit

👉 Main Takeaways from the Episode:

— Fire yourself from daily tasks; your firm should run without you.

— Budget your growth: every $1M in revenue usually needs about $150K in marketing fuel.

— Meet your CPA quarterly, not yearly — tax planning only works before April.

— Start exit planning 3 years in advance to avoid handing 40% of your sale to the IRS.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Emil Abedian:

• Website: https://www.counselcpas.com/

• LinkedIn: https://www.linkedin.com/in/emilabedian

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights