Showing titles in Marketing

The podcast uncovers the story of sires within the Breeder Genetics program and talks all things beef.

"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."

Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way, and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up, and start doing bigger things, then you've come to the right place. After building a successful business and brand - post a few false starts - Suzanne shares stories and insights from her journey in life and business, as well as some key lessons she's learnt along the way.

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

After 30+ years in the Network Marketing industry and having achieved the highest rank as well as being among the top 25 highest income earners in her Network Marketing Company, Donna Weiser's biggest joy is to support others in creating their own success. She says it's her honor and privilege to share her thoughts, wisdom, tips and suggestions in her first book, So You Said Yes: The Weiser Way to Network Marketing

Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.

Physios love helping people, but they need to evolve to make the successful transition from great physio to successful business owner. For many private practice clinic owners, the journey is not easy. Challenges include being the “go-to” therapist in your clinic; the phone ringing constantly with regular patients wanting to see you (and only you), while your other physios have gaps in their diaries; the inevitable heartbreak of staff turnover; and simply being too busy working in your business to work on your business.

How organizations can deliver significant performance gains through strategic investment in marketing.

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.

When you get this audiobook, you will be learning from one of America's youngest top salesman, to quickly and easily create win-win situations, using excellent interpersonal and negotiations skills without feeling pushy, because you'll be developing your people skills through this training program. There are a lot of audiobooks out there that teach you how to become a better salesman, and make extra money.

Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.

FINALLY! Build an affiliate business that’s so lasting, simple, & profitable you could sell it for millions… This book contains the simple systems and secrets that took me from living in my parents' basement to building lasting affiliate businesses that make me $10,000,000+ per year. Want to know the secret sauce? Pay-per call.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Coauthored by Michael Port (mastermind behind the original Book Yourself Solid business techniques) and Matthew Kimberley (successful business consultant), Book Yourself Solid for Coaches and Consultants covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

The purpose of this podcast is to explore topics of interest for professionals at the intersection of public health and entrepreneurship. We will explore topics around getting started, finding clients, leads and marketing, offers and sales, as well as systems and productivity to help you strengthen your confidence and grow the business of your dreams! Whether you’re just getting started or you’ve been in business for a while, you’ll find helpful tips and strategies in the episodes that we publish every week. Follow or subscribe to our podcast right now in this podcast app, so that you ...

If you're in sales, you know how hard it is and how long it takes to build up a book of business. Trust me, I know. It doesn't happen overnight and it's definitely not easy. But who's going to answer all of our questions? How do I get past the gate keeper? Am I asking the right questions? Are voicemails okay? If you don't understand the immediate answers to the above, you're not alone.