Showing results by author "Mim Eichler Rivas" in All Categories

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

In the tradition of the beloved New York Times bestsellers Marley and Me and Oogy: The Dog Only a Family Could Love, “a beautiful, inspiring” (Laura Schroff, New York Times bestselling author) memoir about empathy, resilience, kindness, and an adorable deaf blind pink dog. When veterinarian...

In the spirit of The Last Lecture, The Secret, and The Alchemist, this small book presents BIG ideas for turning your “one day” into today, including the generational transfer of a dream and a powerful blueprint for a masterpiece life—from the author of the New York Times bestselling...