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This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations (in the included PDF) clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this audiobook will help you:
- Speak intelligently about artificial intelligence and its advantages in marketing
- Understand how marketers without a data science degree can make use of machine learning technology
- Collaborate with data scientists as a subject matter expert to help develop focused-use applications
- Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Concise overview of AI and ML for Marketers
So many business books I've read have a great overview and capture interest only to continue on repeating the generalities at a slow pace. I'm a techie moving into AI and marketing and this book gave me a deeper than expected foundation. I interviewed recently for a new job in data marketing and was surprised how much material I knew in this new field--thanks to this book.
Good overview. Too much political bias.
Very thorough coverage of the subject matter. Unfortunately the author couldn't keep his liberal political opinions out of it. So I have to deduct a couple stars for that.