Get Your Free Audiobook

Listen with a free trial

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
Buy Now for $29.24

Buy Now for $29.24

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations (in the included PDF) clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this audiobook will help you:

  • Speak intelligently about artificial intelligence and its advantages in marketing
  • Understand how marketers without a data science degree can make use of machine learning technology
  • Collaborate with data scientists as a subject matter expert to help develop focused-use applications
  • Help your company gain a competitive advantage by leveraging leading-edge technology in marketing

Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 

©2017 Rising Media, Inc. (P)2018 Gildan Media

More from the same

What listeners say about Artificial Intelligence for Marketing

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

No Reviews are Available
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Gus
  • Gus
  • 20-11-2018

Concise overview of AI and ML for Marketers

So many business books I've read have a great overview and capture interest only to continue on repeating the generalities at a slow pace. I'm a techie moving into AI and marketing and this book gave me a deeper than expected foundation. I interviewed recently for a new job in data marketing and was surprised how much material I knew in this new field--thanks to this book.

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for X1000
  • X1000
  • 08-11-2018

Good overview. Too much political bias.

Very thorough coverage of the subject matter. Unfortunately the author couldn't keep his liberal political opinions out of it. So I have to deduct a couple stars for that.

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.