Showing results by publisher "----RM Alexander" in Marketing

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Feel like AI is leaving you behind? The ChatGPT Bible is here to help. This comprehensive four-book collection shows how to leverage ChatGPT for productivity, income, and personal growth.

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

Turn up the heat with "The HVAC Company Marketing Podcast," a comprehensive 12-episode series tailored for HVAC professionals. Led by marketing expert Matt Law, this podcast is your go-to guide for strategies and insights specifically designed for the HVAC industry. Dive into topics like targeted SEO, customer retention, and digital marketing, all fine-tuned for the unique challenges and opportunities in HVAC services. Whether you're aiming to increase your market share or elevate your brand presence, this series provides the tools and tactics you need.

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing. In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will ...

An irreverent podcast about Service Design Principles hosted by Guy Martin and Daniele Catalanotto. Join us as we provide you with a deeper understanding of service design principles, enhanced by real-world examples and anecdotes from Daniele’s extensive expertise as a leading service design practitioner and founder of the Swiss Innovation Academy, and Guy’s experience from working with global companies and startups in various roles, including service delivery, client services, and corporate education. Explicit tag is for language (we drop a few swear words here and there) and occasional ...

To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.

In The Most Powerful Sentence of All Time, persuasion expert Neil Gordon invites you into a world of high-stakes business communication and messaging strategy, where one simple sentence can transform sales presentations and attract customers. Meet Barbara, a struggling CEO who can’t seem to get her company’s marketing off the ground. She knows her new product offer is good and how it will help clients. She can communicate about it with her team with fluidity and ease.

From the author of Fanatical Prospecting and the company that re-invented sales training, the Sales Gravy Podcast helps you win bigger, sell better, elevate your game, and make more money fast.

In Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear.

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

In Art Money Success, Maria tells personal stories of her own business deals, successes, and failures while sharing unconventional wisdom that will explode your art sales. If you are interested in generating more money and success from your art, then this audiobook is for you!

The Angry Designer is an entertaining No-Bull unapologetic design podcast for Graphic Designers, Freelancers, and In-house Creative Pros ready to take their careers to the next level. Hosted by a Creative Director who built and sold a 7-figure Creative agency, this design podcast breaks down the business of design, branding, freelancing, logos, UX, strategy, AI, and more—without the industry fluff and pointless jargon. The Angry Designer tackles the topics other Graphic Design podcasts avoid: burnout, ageism, toxic clients, pricing, imposter syndrome, with an unapologetic take on what it ...

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

Today, social media is essential in marketing. It allows companies to interact with customers, boost sales, and create brand awareness. This podcast explains the role of social media in current marketing strategies, along with information about different platforms, ways to engage the audience, and valuable tools like Instaup APK, an application that may help increase social media presence.

Exploring the sometimes hilarious, sometimes devastating impact of crowd behavior and trading trickery on the financial markets, this book brilliantly combines two all-time investment classics. Extraordinary Popular Delusions and Confusión de Confusiones take us from Tulipmania in 1634-when tulips actually traded at a higher price than gold - to the South Sea "bubble" of 1720, and beyond. Securities analyst and author Martin Fridson guides you on a quirky, entertaining, and intriguing journey back through time.

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.