In this episode, Gerda breaks down the difference between marketing and branding (spoiler alert: they’re not the same!), why they both matter and most importantly how to know which one your business needs right now, depending on your stage of growth and your goals for the next 12 months.

Gerda shares why marketing and branding in allied health isn’t about chasing algorithms, being pushy, or doing things that feel misaligned. Instead, she reframes it as a purposeful extension of the care you already provide and shows you how to use it to build trust, reduce fear, and help more people find the support they need.

In this Episode, you will learn (among others):

• The key differences between marketing and branding and why knowing which to focus on can save you time, money, and stress.
• How to reframe marketing as an ethical, values-aligned way of helping more people.
• Practical examples of when your business needs a marketing push VS a branding tune-up.
• Why consistency (not intensity or complexity) is the real secret to growing your practice.

Who This Episode Is For:

• Practice owners who want clarity on where to invest their time and energy for the best results.
• Allied health professionals who want marketing and branding to feel natural, ethical, and effective.

Tune in for a practical, empowering conversation that will help you make confident and strategic marketing and branding decisions so you can build a practice you can’t stop smiling about.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 61, Gerda tackles one of the most stressful and high-stakes challenges for group private practice owners being: Remuneration.

If you’ve ever felt a wave of panic when a clinician asks, 'So, what’s the pay?' or found yourself trawling Facebook groups, job ads, or just 'going with your gut' on salaries, then this episode is for you.

Gerda breaks down why most practice owners are playing remuneration roulette where they are making emotional, scattered, and comparison-driven decisions that can quietly wreck the profit, sustainability, and sanity of their business.

In this Episode, you will learn (among others):

• The most common and costly mistakes practice owners make when setting remuneration and why doing ‘what everyone else is doing’ isn’t a strategy.
• What actually needs to go into a sustainable, fair, and competitive remuneration package.
• How to move from desperate remuneration decisions to a practical framework for making confident, data-driven offers.
• Why getting this right protects your profit, your team, and your own wellbeing and what to do if you need to course correct.

Who This Episode Is For:

• Anyone who’s ever felt lost, anxious, or pressured when it comes to setting pay rates for clinicians or admin staff.
• Practice owners ready to ditch people-pleasing and comparison and build a business that’s both generous and sustainable.

Tune in for a candid, practical conversation that will help you take control of your numbers, protect your practice, and build a business you can’t stop smiling about.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 60, Gerda explores a powerful concept that can transform both your clinical work and your business: Salutogenesis - the science (and art) of moving from 'dis-ease' to 'health-ease and how understanding and applying Salutogenesis can double your potential client base.

Gerda breaks down what Salutogenesis is, why it matters, and how it applies far beyond the therapy room. You’ll hear why it’s simply not enough to just help clients reach an 'absence of symptoms' and how aiming for true wellbeing creates better outcomes, stronger retention, and a more sustainable, fulfilling business.

In this Episode, you will learn (among others):

• How applying this framework can reduce clinician burnout, improve client retention, and make your business more sustainable.
• How to prevent 'flight to health' (when clients exit therapy too soon) and instead facilitate lasting change, not just symptom relief.
• The untapped opportunity in prevention and how to ethically expand your impact (and your market) beyond those in crisis.

Who This Episode Is For:

• Clinicians and practice owners who want to do more than just treat symptoms and are ready to lead clients (and themselves) toward real, sustainable wellbeing.
• Allied health professionals interested in prevention, positive psychology, and building a business that stands out for all the right reasons.
• Practice owners who want a new lens for growth, sustainability, and personal fulfilment.

Tune in for a thought-provoking, hope-filled conversation that will challenge the way you think about therapy, business, and your own potential and help you build a practice you can’t stop smiling about :)

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.