In this episode, Gerda breaks down the difference between marketing and branding (spoiler alert: they’re not the same!), why they both matter and most importantly how to know which one your business needs right now, depending on your stage of growth and your goals for the next 12 months.

Gerda shares why marketing and branding in allied health isn’t about chasing algorithms, being pushy, or doing things that feel misaligned. Instead, she reframes it as a purposeful extension of the care you already provide and shows you how to use it to build trust, reduce fear, and help more people find the support they need.

In this Episode, you will learn (among others):

• The key differences between marketing and branding and why knowing which to focus on can save you time, money, and stress.
• How to reframe marketing as an ethical, values-aligned way of helping more people.
• Practical examples of when your business needs a marketing push VS a branding tune-up.
• Why consistency (not intensity or complexity) is the real secret to growing your practice.

Who This Episode Is For:

• Practice owners who want clarity on where to invest their time and energy for the best results.
• Allied health professionals who want marketing and branding to feel natural, ethical, and effective.

Tune in for a practical, empowering conversation that will help you make confident and strategic marketing and branding decisions so you can build a practice you can’t stop smiling about.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 61, Gerda tackles one of the most stressful and high-stakes challenges for group private practice owners being: Remuneration.

If you’ve ever felt a wave of panic when a clinician asks, 'So, what’s the pay?' or found yourself trawling Facebook groups, job ads, or just 'going with your gut' on salaries, then this episode is for you.

Gerda breaks down why most practice owners are playing remuneration roulette where they are making emotional, scattered, and comparison-driven decisions that can quietly wreck the profit, sustainability, and sanity of their business.

In this Episode, you will learn (among others):

• The most common and costly mistakes practice owners make when setting remuneration and why doing ‘what everyone else is doing’ isn’t a strategy.
• What actually needs to go into a sustainable, fair, and competitive remuneration package.
• How to move from desperate remuneration decisions to a practical framework for making confident, data-driven offers.
• Why getting this right protects your profit, your team, and your own wellbeing and what to do if you need to course correct.

Who This Episode Is For:

• Anyone who’s ever felt lost, anxious, or pressured when it comes to setting pay rates for clinicians or admin staff.
• Practice owners ready to ditch people-pleasing and comparison and build a business that’s both generous and sustainable.

Tune in for a candid, practical conversation that will help you take control of your numbers, protect your practice, and build a business you can’t stop smiling about.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 60, Gerda explores a powerful concept that can transform both your clinical work and your business: Salutogenesis - the science (and art) of moving from 'dis-ease' to 'health-ease and how understanding and applying Salutogenesis can double your potential client base.

Gerda breaks down what Salutogenesis is, why it matters, and how it applies far beyond the therapy room. You’ll hear why it’s simply not enough to just help clients reach an 'absence of symptoms' and how aiming for true wellbeing creates better outcomes, stronger retention, and a more sustainable, fulfilling business.

In this Episode, you will learn (among others):

• How applying this framework can reduce clinician burnout, improve client retention, and make your business more sustainable.
• How to prevent 'flight to health' (when clients exit therapy too soon) and instead facilitate lasting change, not just symptom relief.
• The untapped opportunity in prevention and how to ethically expand your impact (and your market) beyond those in crisis.

Who This Episode Is For:

• Clinicians and practice owners who want to do more than just treat symptoms and are ready to lead clients (and themselves) toward real, sustainable wellbeing.
• Allied health professionals interested in prevention, positive psychology, and building a business that stands out for all the right reasons.
• Practice owners who want a new lens for growth, sustainability, and personal fulfilment.

Tune in for a thought-provoking, hope-filled conversation that will challenge the way you think about therapy, business, and your own potential and help you build a practice you can’t stop smiling about :)

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 59, Gerda dives into something every clinician cares about, being how to deliver a 10/10 client session - every single time.

This is important because although the actual session is only one part of the broader client experience and client journey, it’s the part that the client remembers most saliently.

In a market where competition is increasing and tech and AI are becoming more common, the quality of the human experience that gets delivered in-session is becoming one of the biggest differentiators your practice will have.

In this Episode, you will learn (among others):

• How to deliver a 10/10 client session as seen through the lens of the client, the clinician and the business.
• What it really means for a client to feel seen and heard.
• The behind-the-scenes compliance pieces that must happen for a session to truly be 10/10.
• The simple confirmation habit that protects retention and reduce cancellations, without feeling salesy or pushy.

Who This Episode Is For:

• Solo and group practice owners who want to lift client experience, engagement and retention.
• Clinicians who care deeply about doing great work and want a practical framework to measure it.
• Practice owners who want their team delivering consistent, high-quality sessions, beyond just ‘good enough’.

Tune in for a practical, values-based conversation that will help you deliver better sessions, strengthen your brand, and build a practice you can’t stop smiling about.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 58, Gerda continues busting the 10 Biggest Myths about group private practice.

If Part 1 in Episode 57 stirred something for you, then get ready because these next five myths go even deeper. This episode is less about spreadsheets and structures, and a lot more about identity, confidence, leadership, and the permission you give yourself (or don’t give yourself) to build a group practice that actually works.

Gerda unpacks the beliefs that keep capable clinicians playing small, choosing “safe” options that quietly cap their growth, and hesitating because of fear, imposter syndrome, or the judgment of others. And she replaces those myths with what she knows to be true from years of running two group practices and mentoring hundreds of group practice owners.

In this Episode, you will learn (among others):

• The belief that keeps smart clinicians “waiting until they’re ready” and what actually creates readiness.
• The popular model choice that feels safer at the start but which can quietly limit stability and growth later.
• Why “staff drama” isn’t usually about staff and what changes when leadership gets clearer and more consistent.
• The personality story that stops a lot of capable owners before they even start (even though it’s not a real barrier).
• The unspoken judgment that makes people shrink their vision and how to lead anyway, without apologising.

Who This Episode Is For:

• Clinicians thinking about starting a group practice but are feeling held back by self-doubt or fear.
• Group practice owners who want to grow sustainably, but feel stuck in comfort-based decisions.

Tune in for an honest, empowering conversation that will challenge outdated beliefs and help you step into the next level of leadership so you can build a practice you can’t stop smiling about.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 57, Gerda busts the first 5 of the 10 Biggest Myths about Group Private Practice.

Why? Because right now there is so much misinformation floating around in the allied health industry and it’s keeping incredibly capable clinicians and practice owners stuck, overwhelmed, and on track to burnout.

If you’ve ever considered building a group practice (or you’re already in one and quietly thinking, what the hell have I done?) then this episode will help you separate myth from reality.

Gerda shares what she knows to be true after running her own two group practices and mentoring hundreds of group practice owners over the past decade.

In this Episode, you will learn (among others):

• The myth about practice owners and money that keeps the industry divided and what’s actually going on behind the scenes.
• The common contracting myth that creates resentment and the mindset antidote to fix it.
• The belief about risk that keeps practices small and owners stressed.
• The story owners tell themselves about burnout and why it’s not inevitable.
• The fear of losing control and what control actually becomes as you grow.

Who This Episode Is For:

• Clinicians thinking about starting or joining a group private practice and wanting the truth (not the rumours).
• Group practice owners who feel stuck, overwhelmed, or like they’re constantly on the brink of burnout.
• Practice owners who want to grow sustainably, without losing quality, control, or their wellbeing.

Tune in for an honest, no-fluff conversation that will challenge what you’ve been told and help you build a group practice you can’t stop smiling about.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 56, Gerda tackles one of the most common and probably most frustrating challenges in allied health private practice being: when it feels like your team sucks!

With her trademark honesty (and a little humour), Gerda unpacks why nine times out of ten it’s not your people who are the problem - it’s the way they’re being managed and led.

This episode is an important invitation to look in the mirror, take ownership, and fix the real cause of underperformance, so you can build a team that’s aligned, accountable, and genuinely enjoyable to lead.

In this Episode, you will learn (among others):

• Why “my team sucks” is usually a leadership and management problem (not a team problem).
• The three core reasons good people underperform.
• How to create simple, practical systems that set your team up to succeed.

Who This Episode Is For:

• Practice owners who feel frustrated, disappointed, or stuck with a team that isn’t performing.
• Leaders who want to improve culture, accountability, and outcomes without becoming a micromanager.
• Anyone who wants a team that helps the business run smoothly rather than creating more work and stress.

Tune in for a practical, no-fluff conversation that will help you strengthen your leadership, lift performance, and build a practice you can’t stop smiling about.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 55, Gerda gets real about what’s holding so many practice owners back from building the self-running business they dream of.

With her signature honesty and a dose of tough love, she unpacks the three big reasons most practice owners never achieve true freedom and why it’s not about working harder, hiring more, or just wishing things were different.

Gerda shares her own journey to a self-running practice and explains what it actually takes to step away from the day-to-day - without everything falling apart.

In this Episode, you will learn (among others):

• What a true 'self-running practice' really looks like (and why it’s possible for you, too).
• The three core barriers that keep owners chained to their business and how to break free.
• Why asking for help early, being patient with the process, and choosing the right support are non-negotiable for long-term success.

Who This Episode Is For:

• Private practice owners who are tired of carrying the whole business on their shoulders.
• Leaders who want more freedom, flexibility, and a business that doesn’t rely on them 24/7.
• Anyone ready to ditch the burnout cycle and finally build a practice they can’t stop smiling about.

Tune in for a candid, empowering conversation and walk away with the clarity and courage to start building your own self-running practice.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.