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Giftology

The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
Narrated by: Drew Birdseye
Length: 2 hrs and 8 mins
Categories: Business, Marketing
4.5 out of 5 stars (14 ratings)

Non-member price: $20.49

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Publisher's Summary

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Publishing

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Read With A Grain of Salt

Though interesting and has some merit. Read with a grain of salt.

Many major companies have corporate governance policies that executives cannot accept expensive gifts. Note the Royal commission into Doctors gifts in Australia. It became illegal to do some of the things in this book.

Gifts with a corporate logo in Australia are tax deductible whilst gifts without and are expensive attract Fringe Benefits Tax. In the USA you will remember (one of our customers) Oprah had problems with TAX on cars that she gave away.

A Well stated book but pushing his company a little too much. John is correct in that one should show appreciation to Customers, Staff and Suppliers. I do it all the time, but things that do not elicit a Fringe Benefits Tax. nor compromise corporate policy. And not often,

A lot of major Blue chips do not allow executives to accept extravagant gifts.
You can do well with inexpensive gifts that have meaning. example the Pixel3 Shirt. Its a collector's item.

If I bought my wife a single rose, she appreciates it, If I bought a dozen, she becomes suspicious.

Check corporate governance policies before investing.

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Very inspiring listen

I love this audiobook because it is very well written and presented. The idea of gift giving is something I haven't thought much about until now. I highly recommend it!

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  • Brett
  • 27-01-2017

Great concept but left me wanting more

This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.

I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.

I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.

I do not recommend this book.

7 people found this helpful

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  • Robin Ruud
  • 05-07-2017

Has one beautiful sentence

The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.

9 people found this helpful

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  • Eric C. Boughman
  • 17-07-2018

No bonus but an okay story of gift experiences

I found it to be a somewhat interesting story, but nothing overly exciting. There is value in the content but the author is short on details and rather sends you to his website for "bonus information" about 10 times throughout the book. I actually went looking for this promised bonus information, and after having to register for the newsletter, unfortunately couldn't find it. I feel a bit cheated.

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  • Nick
  • 25-01-2019

Too promotional

The book keeps referencing his online website for content that should have been included in the audiobook

1 person found this helpful

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  • Melanie Deziel
  • 13-02-2020

Quiz listen with practical tips

Easy listen. Very actionable. Will definitely change the way I give gifts in business and life

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  • Raul Cruz-Gerardo
  • 05-02-2020

Very helpful

it makes you think and push you to take action. it is a launching pad for your creativity.

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  • Dave
  • 25-11-2019

Love it

I'd listener this book pretty much straight through and cannot wait to start implementing the ideas as soon as I get the opportunity to

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  • Sarah
  • 17-11-2019

Not what I expected but still liked it

This is more of a guided manual for what to do to impress your clients if you are a large corporation or dealing with clients that spend an absorbent about of money with your brand. But the message was still good and I still liked the book

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  • Benn @ UET
  • 25-10-2019

Exceptional book!

The insightfulness if this book blew me away Thanks for it Audible and Drew Birdseye!

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  • Lori Losch
  • 24-10-2019

Basic but a GREAT reminder!

I loved this book. Really good, simple tips to up your gift-giving game! It's only a few hours, so not a big time investment, but will equip you to be a rockstar giver nonetheless. :)

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  • Mr J P Rogers
  • 29-06-2019

if you're in business this is a must read.

I really enjoyed this. simple straight forward account of John's strategy for gifting. I would thoroughly reccomend reading it.

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  • Ian clevett
  • 20-11-2018

must read for customer service

when you need ideas on changing your businessee culture. nothing beats this book for gaining ways to look after your clients and service them better