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Giftology

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Giftology

By: John Ruhlin
Narrated by: Drew Birdseye
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About this listen

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Audio Forecasting & Strategic Planning Management & Leadership Marketing Marketing & Sales Business Management
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I listen to this quick book regularly. I am applying the idea of gifting in my micro business by looking after my clients with "Client Care" as my approach rather than throwing marketing money out into the abyss. It simply feels better to do so, to consider my appreciation and gratitude for those who have helped me and whom I want to help! My budget is very small, so I need to be different and creative, also inspired by "Fans First" & " Get Different", all 3 books mesh together well. I'll come back sometime to share how my plan goes.

Profound Change of Mindset.

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Super duper ultra javolta exceptionally insightful book!!
Thank you for sharing this concept... I never had anyone teach me how to give before... this was so eye opening! 👌🏿

Great book!!

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I love this audiobook because it is very well written and presented. The idea of gift giving is something I haven't thought much about until now. I highly recommend it!

Very inspiring listen

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Though interesting and has some merit. Read with a grain of salt.

Many major companies have corporate governance policies that executives cannot accept expensive gifts. Note the Royal commission into Doctors gifts in Australia. It became illegal to do some of the things in this book.

Gifts with a corporate logo in Australia are tax deductible whilst gifts without and are expensive attract Fringe Benefits Tax. In the USA you will remember (one of our customers) Oprah had problems with TAX on cars that she gave away.

A Well stated book but pushing his company a little too much. John is correct in that one should show appreciation to Customers, Staff and Suppliers. I do it all the time, but things that do not elicit a Fringe Benefits Tax. nor compromise corporate policy. And not often,

A lot of major Blue chips do not allow executives to accept extravagant gifts.
You can do well with inexpensive gifts that have meaning. example the Pixel3 Shirt. Its a collector's item.

If I bought my wife a single rose, she appreciates it, If I bought a dozen, she becomes suspicious.

Check corporate governance policies before investing.

Read With A Grain of Salt

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A few good tips on creating memorable gifts, but seemed somewhat repetitive.

The suggested gift price range would cause a lot of issues here in Australia, so check your employers policies and regulations first.

I didn’t love it, but it’s got me thinking about what I can gift people.

Give people nice things

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