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Giftology

The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
Narrated by: Drew Birdseye
Length: 2 hrs and 8 mins
Categories: Business, Marketing
4.5 out of 5 stars (13 ratings)

Non-member price: $20.49

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Publisher's Summary

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Publishing

What members say

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  • W*BvK
  • Sydney Australia
  • 26-11-2018

Read With A Grain of Salt

Though interesting and has some merit. Read with a grain of salt.

Many major companies have corporate governance policies that executives cannot accept expensive gifts. Note the Royal commission into Doctors gifts in Australia. It became illegal to do some of the things in this book.

Gifts with a corporate logo in Australia are tax deductible whilst gifts without and are expensive attract Fringe Benefits Tax. In the USA you will remember (one of our customers) Oprah had problems with TAX on cars that she gave away.

A Well stated book but pushing his company a little too much. John is correct in that one should show appreciation to Customers, Staff and Suppliers. I do it all the time, but things that do not elicit a Fringe Benefits Tax. nor compromise corporate policy. And not often,

A lot of major Blue chips do not allow executives to accept extravagant gifts.
You can do well with inexpensive gifts that have meaning. example the Pixel3 Shirt. Its a collector's item.

If I bought my wife a single rose, she appreciates it, If I bought a dozen, she becomes suspicious.

Check corporate governance policies before investing.

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Very inspiring listen

I love this audiobook because it is very well written and presented. The idea of gift giving is something I haven't thought much about until now. I highly recommend it!

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  • Brett
  • 27-01-2017

Great concept but left me wanting more

This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.

I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.

I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.

I do not recommend this book.

7 of 7 people found this review helpful

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  • Robin Ruud
  • 05-07-2017

Has one beautiful sentence

The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.

9 of 10 people found this review helpful

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  • Eric C. Boughman
  • 17-07-2018

No bonus but an okay story of gift experiences

I found it to be a somewhat interesting story, but nothing overly exciting. There is value in the content but the author is short on details and rather sends you to his website for "bonus information" about 10 times throughout the book. I actually went looking for this promised bonus information, and after having to register for the newsletter, unfortunately couldn't find it. I feel a bit cheated.

2 of 2 people found this review helpful

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  • Nick
  • 25-01-2019

Too promotional

The book keeps referencing his online website for content that should have been included in the audiobook

1 of 1 people found this review helpful

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  • ErikAng11
  • 18-09-2019

Excellent book and plan for reaching high success!

I really enjoyed this book and have already implemented great ideas for creating custom gifts for all my clients! Thank you! I highly recommend this book.

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  • Zoom
  • 08-09-2019

The Business of Gifting

Very good analysis of the practice of gift giving to grow your business. Something every business person should know and practice.

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  • Bill
  • 23-08-2019

The Golden Rule - For Business Owners

Call it what you want, "The Golden Rule", "The Law of Reciprocity", "The Law of Attraction" and on and on, the underlying ideas in John's book is simply paying attention to the people around you that you would like to get to know better and finding a gift idea that helps them notice you. It's simply brilliant and a breath of fresh air considering how 'self indulged' many are today.

It might be easy to fall into the trap of thinking that you're simply attempting to 'buy' your way into selling a prospect, but in reality what is happening is that by following John's gifting program, you are actually learning how to better listen, and SHOW that you are indeed listening. It's the ability to show you are really listening (also implies that you understand them at some level) that get's the giftee's attention.

After all isn't that what we want - simply to be listened and paid attention to.

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  • AyeMeini
  • 24-07-2019

Awesome book

This book is a Complete game changer... loved it! Would listen to it again and again.

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  • Amanda Golden
  • 14-07-2019

Ideas Galore

I enjoyed this book very much. it gave me ideas on why gifting is important, not only to clients, but to employees, vendors, and mentors. While you do not give to get, almost always everyone will be reciprocal.

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  • Franklin
  • 08-07-2019

I love this book it is short and to the point

If you are a Christian its full of applicable biblical references. Its ideas are worth every pennie!