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Nudge

Nudge

By: Phill Agnew
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Summary
 Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.Phill Agnew Economics Marketing Marketing & Sales
Episodes
  • What it’s really like to win the lottery

    What it’s really like to win the lottery
    Nov 9 2026
    What happens when someone wins the lottery? Financial planner Matt Pitcher shares his lessons from a decade working with lotto winners. He reveals how sudden wealth can unbalance life but also create profound meaning. Listen to uncover the psychology behind money and happiness. --- Matt’s website: https://www.mattpitcher.co.uk/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Agarwal, S., Mikhed, V., & Scholnick, B. (2020). Peers’ income and financial distress: Evidence from lottery winners and neighboring bankruptcies. The Review of Financial Studies, 33(1), 433–472. Brickman, P., Coates, D., & Janoff-Bulman, R. (1978). Lottery winners and accident victims: Is happiness relative? Journal of Personality and Social Psychology, 36(8), 917–927. Holmes, C. (2022). Happier hour: How to beat distraction, expand your time, and focus on what matters most. Gallery Books.
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    29 mins
  • Are the rich and famous smarter than you?

    Are the rich and famous smarter than you?
    Nov 2 2026
    Today on Nudge, the $2.9m NFT that sold for 0.0097% of its original price, why so many footballers go bankrupt, and how you can beat the stock market. I’m joined again by Alex Edmans, professor of finance at London Business School and award-winning author. He explains that the rich and famous aren’t as smart as you think they are. --- Read my past newsletters: https://nudge.kit.com/profile Alex’s website: https://alexedmans.com/ Alex’s book: https://alexedmans.com/madness/ Alex’s LinkedIn: https://www.linkedin.com/in/aedmans Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Chatterjee, Arijit and Donald C. Hambrick, ‘It’s all about me: narcissistic chief executive officers and their effects on company strategy and performance’, Administrative Science Quarterly 52 (2007), 351–86. Ham, Charles, Mark Lang, and Nicholas Seybert, ‘CFO narcissism and financial reporting quality’, Journal of Accounting Research 55 (2017), 1089–135. Li, Yuanzhi and David Yermack, ‘Evasive shareholder meetings’, Journal of Corporate Finance 38 (2016), 318–34. Yermack, David, ‘Flights of fancy: corporate jets, CEO perquisites, and inferior shareholder returns’, Journal of Financial Economics 80 (2006), 211–42.
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    26 mins
  • The fake AI veteran scam

    The fake AI veteran scam
    Oct 26 2026
    It’s never been easier to scam someone online. Now, AI-generated “pity scams” use fake injured veterans to sell cheap mass-produced products. They leverage three powerful psychological biases to persuade the masses. On today’s Nudge, I explain how and why it’s so hard to stop the scammers. --- BBC’s fake veteran reporting: https://www.bbc.co.uk/news/articles/cvgy0lz08keo BBC’s Jean Philanthrope reporting: https://www.bbc.co.uk/news/videos/c60qkdjvx70ko Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Bickman, L. (1974). The social power of a uniform. Journal of Applied Social Psychology, 4(1), 47–61. Buell, R. W., Kim, T., & Tsay, C.-J. (2016). Creating reciprocal value through operational transparency. Management Science, 62(6), 1–23. Office for Veterans' Affairs. (2023). Perceptions of UK armed forces ex-service personnel. GOV.UK. https://www.gov.uk/government/publications/perceptions-of-uk-armed-forces-ex-service-personnel Xygalatas, D., Mitkidis, P., Fischer, R., Reddish, P., Skewes, J., Geertz, A. W., Roepstorff, A., & Bulbulia, J. (2013). Extreme rituals promote prosociality. Psychological Science, 24(8), 1602–1605.
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    28 mins
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