Showing results by publisher "Author's Republic" in Consumer Behaviour & Market Research
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Start with the Story
- Brand-Building in a Narrative Economy
- By: Kristian A. Alomá PhD
- Narrated by: Kristian A. Alomá PhD
- Length: 2 hrs and 44 mins
- Unabridged
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Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design. Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.
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Start with the Story
- Brand-Building in a Narrative Economy
- Narrated by: Kristian A. Alomá PhD
- Length: 2 hrs and 44 mins
- Release date: 12-10-2023
- Language: English
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Non-member price: $15.99 or 1 Credit
Sale price: $15.99 or 1 Credit
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Car Buying Her Way
- The Fierce Girl's Roadmap to the Car of Your Dreams
- By: Lisa C. Copeland
- Narrated by: Megan Ruttledge
- Length: 4 hrs and 31 mins
- Unabridged
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Lisa Copeland dreads purchasing cars - and she was the managing partner/general manager of one of the most successful FIAT/Alfa Romeo dealership in the US. In Lisa Copeland’s second book, she shares wisdom and insights from her more than 30 years in the automotive industry, having risen to become one of its most renowned influencers. Lisa’s underlying purpose is empowering female consumers while compelling the industry as a whole to level up and create a remarkable purchasing experience for the number one influencer in the world: women.
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Car Buying Her Way
- The Fierce Girl's Roadmap to the Car of Your Dreams
- Narrated by: Megan Ruttledge
- Length: 4 hrs and 31 mins
- Release date: 08-08-2019
- Language: English
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Non-member price: $16.99 or 1 Credit
Sale price: $16.99 or 1 Credit
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Shop Social
- By: Dana Roefer
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Unabridged
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In today’s world, a woman can be overwhelmed by the expectations put upon her—people who don’t know her, what she wants, or who she wants to be. Where do you turn when you know you want more, but your “more” doesn’t look like everyone else’s? Shop Social goes beyond the traditional understanding of buying from friends and shows how building a microcommunity of people who know you and who are personally invested in your well-being can be a life-changing experience that saves time and money, while putting you in control of your own health, happiness, and fulfillment.
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Shop Social
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Release date: 08-09-2022
- Language: English
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Non-member price: $16.99 or 1 Credit
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