Showing titles in Consumer Behaviour & Market Research
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The Wallet Allocation Rule
- Winning the Battle for Share
- By: Timothy Keiningham, Lerzan Aksoy, Luke Williams, and others
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Unabridged
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The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.
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The Wallet Allocation Rule
- Winning the Battle for Share
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Release date: 27-07-2020
- Language: English
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Non-member price: $22.99 or 1 Credit
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Making Millions, Going Broke
- By: Gary Arblaster
- Narrated by: Gary Arblaster
- Length: 4 hrs and 48 mins
- Unabridged
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In Making Millions, Going Broke, Gary Arblaster provides you with a firsthand look at the most basic characteristics he has witnessed working with people since 1994 who have retired well. He not only provides a behind the scenes look of the financially independent, he also provides you with thought-provoking questions for you to consider in your own financial situation.
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Making Millions, Going Broke
- Narrated by: Gary Arblaster
- Length: 4 hrs and 48 mins
- Release date: 09-03-2023
- Language: English
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Non-member price: $16.99 or 1 Credit
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Nudge. Aktualisierte Ausgabe
- Wie man kluge Entscheidungen anstößt
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Peter Wolter
- Length: 13 hrs and 23 mins
- Unabridged
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Der Klassiker der Verhaltensökonomie vollständig aktualisiert. Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Hörbuch zu einem Klassiker geworden. Regierungen auf der ganzen Welt, Geschäftsleute, politische Entscheidungsträger, Wissenschaftler, engagierte Bürger, Verbraucher und Verhaltensökonomen haben sich davon inspirieren lassen. Dieses Hörbuch zeigt, wie wir eine durchdachte Entscheidungsarchitektur nutzen können, um bessere Entscheidungen für uns selbst, unsere Familien und unsere Gesellschaft zu treffen.
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Nudge. Aktualisierte Ausgabe
- Wie man kluge Entscheidungen anstößt
- Narrated by: Peter Wolter
- Length: 13 hrs and 23 mins
- Release date: 22-02-2023
- Language: German
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Non-member price: $26.99 or 1 Credit
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A Comedic Guide to Money
- By: Colin Ryan
- Narrated by: Colin Ryan
- Length: 5 hrs and 1 min
- Unabridged
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If you apply even one tenth of the things I learned in my journey to better understand our emotions and behaviors around money, I guarantee you’ll have greater success in making money, beating debt, and reaching your dream career.
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A Comedic Guide to Money
- Narrated by: Colin Ryan
- Length: 5 hrs and 1 min
- Release date: 24-01-2023
- Language: English
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- By: Category Pirates, Eddie Yoon, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Unabridged
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Release date: 11-01-2023
- Language: English
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The Review Cycle
- The Four-Step Model to Mastering Your Online Reviews
- By: Matt R Vance
- Narrated by: Matt R. Vance
- Length: 7 hrs and 58 mins
- Unabridged
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The Review Cycle is a disruptive new consumer behavior model developed by social innovator, Matt R. Vance. This four-phase model illustrates the cyclical consumer decision-making process, informed by online reviews. Such decisions include everything from what we buy and where we eat to what doctor we use and where we apply for jobs.
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The Review Cycle
- The Four-Step Model to Mastering Your Online Reviews
- Narrated by: Matt R. Vance
- Length: 7 hrs and 58 mins
- Release date: 28-03-2023
- Language: English
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