Kathleen Schaub
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Kathleen Schaub

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Kathleen Schaub has spent her career at the forefront of marketing innovation, helping leaders navigate the ever-evolving business landscape. Now a writer and strategist, Kathleen draws on decades of experience to deliver fresh, practical insights for organizations seeking to thrive in complex markets. Previously, Kathleen led the renowned CMO Advisory practice at International Data Corporation (IDC), where she advised hundreds of marketing executives—from Fortune 500 technology giants to ambitious startups—on building smarter, more effective operations. Before that, she served as a chief marketing officer and held senior leadership roles at top technology companies, gaining a unique, cross-functional perspective that spans the entire customer journey, from product marketing to sales. Kathleen is known for her bold strategic vision, grounded in a solid understanding of what truly works in practice. With training in design thinking, knowledge of data and analytics, and a mindfulness-driven approach to leadership, she bridges creativity and science to generate actionable solutions. Her insatiable curiosity and gift for simplifying complex information make her an indispensable guide for leaders navigating today’s challenges. A sought-after speaker, Kathleen has keynoted marketing conferences, authored countless articles and research reports, and appeared on many podcasts and webcasts. She holds an MBA from Saint Mary’s College of California and resides with her husband in the East Bay Area of California.
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