Showing results by narrator "Jean Ann Douglas" in All Categories
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Marketing in the (Great, Big, Messy) Real World
- Rewire Your Marketing Organization to Navigate Anything
- By: Kathleen Schaub
- Narrated by: Jean Ann Douglas
- Length: 6 hrs and 22 mins
- Unabridged
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Marketing leaders face an uphill battle: their teams are expected to deliver predictable, measurable results in a world characterized by uncertainty, human behavior, and complexity. Traditional approaches attempt to treat marketing as a vending machine where input guarantees output. But this outdated approach sets CMOs up for frustration in today’s dynamic business environment. Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a radically needed shift in thinking that will not only bring clarity to the whole organization but help CMOs thrive in the chaos.
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Marketing in the (Great, Big, Messy) Real World
- Rewire Your Marketing Organization to Navigate Anything
- Narrated by: Jean Ann Douglas
- Length: 6 hrs and 22 mins
- Release date: 26-09-2025
- Language: English
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