Showing results by publisher "Gildan Media, LLC" in Consumer Behaviour & Market Research
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- By: Brian Solis
- Narrated by: Sean Pratt
- Length: 4 hrs and 7 mins
- Unabridged
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Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Narrated by: Sean Pratt
- Length: 4 hrs and 7 mins
- Release date: 14-03-2014
- Language: English
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Non-member price: $19.99 or 1 Credit
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- By: Russell Glass, Sean Callahan
- Narrated by: A.T. Chandler
- Length: 6 hrs and 13 mins
- Unabridged
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Narrated by: A.T. Chandler
- Length: 6 hrs and 13 mins
- Release date: 27-07-2020
- Language: English
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Non-member price: $22.99 or 1 Credit
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- By: Kit Yarrow
- Narrated by: Ann Osmond
- Length: 6 hrs and 23 mins
- Unabridged
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Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- Narrated by: Ann Osmond
- Length: 6 hrs and 23 mins
- Release date: 27-07-2020
- Language: English
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Non-member price: $22.99 or 1 Credit
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Laddering
- Unlocking the Potential of Consumer Behavior
- By: Eric V. Holtzclaw
- Narrated by: Eric V. Holtzclaw
- Length: 5 hrs and 29 mins
- Unabridged
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Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you; help you look at your customers in a new way and as a result maximize your profits and reduce your support costs; and provide a framework for evaluating what marketing messages, campaigns and experiences are appropriate.
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Laddering
- Unlocking the Potential of Consumer Behavior
- Narrated by: Eric V. Holtzclaw
- Length: 5 hrs and 29 mins
- Release date: 27-07-2020
- Language: English
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Non-member price: $22.99 or 1 Credit
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Do Good
- Embracing Brand Citizenship to Fuel Both Purpose and Profit
- By: Anne Bahr Thompson
- Narrated by: Marguerite Gavin
- Length: 9 hrs and 36 mins
- Unabridged
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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.
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Do Good
- Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Narrated by: Marguerite Gavin
- Length: 9 hrs and 36 mins
- Release date: 17-11-2017
- Language: English
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Non-member price: $26.99 or 1 Credit
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Co-Create
- How Your Business Will Profit from Innovative and Strategic Collaboration
- By: David Nour
- Narrated by: David Nour
- Length: 9 hrs and 46 mins
- Unabridged
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What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you. Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort?
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Co-Create
- How Your Business Will Profit from Innovative and Strategic Collaboration
- Narrated by: David Nour
- Length: 9 hrs and 46 mins
- Release date: 30-05-2017
- Language: English
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- By: Anna Bernasek, D. T. Mongan
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Unabridged
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While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Release date: 18-05-2015
- Language: English
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- By: Mark Van Rijmenam
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Unabridged
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Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Release date: 18-04-2014
- Language: English
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In Cheap We Trust
- The Story of a Misunderstood American Virtue
- By: Lauren Weber
- Narrated by: Marguerite Gavin
- Length: 9 hrs and 5 mins
- Unabridged
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Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.
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In Cheap We Trust
- The Story of a Misunderstood American Virtue
- Narrated by: Marguerite Gavin
- Length: 9 hrs and 5 mins
- Release date: 11-02-2010
- Language: English
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Non-member price: $28.99 or 1 Credit
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- By: Michael J. Silverstein, Abheek Singhi, Carol Liao, and others
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Unabridged
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Release date: 06-02-2013
- Language: English
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- By: Brian Solis
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Unabridged
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Release date: 01-03-2012
- Language: English
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Non-member price: $31.99 or 1 Credit
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- By: Libby Gill
- Narrated by: Libby Gill
- Length: 6 hrs and 9 mins
- Unabridged
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Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Narrated by: Libby Gill
- Length: 6 hrs and 9 mins
- Release date: 06-08-2013
- Language: English
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Non-member price: $23.99 or 1 Credit
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- By: Bernd Schmitt
- Narrated by: Walter Dixon
- Length: 6 hrs and 40 mins
- Unabridged
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Narrated by: Walter Dixon
- Length: 6 hrs and 40 mins
- Release date: 01-05-2012
- Language: English
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- By: Craig Wilson
- Narrated by: Kyle Tait
- Length: 5 hrs and 43 mins
- Unabridged
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Narrated by: Kyle Tait
- Length: 5 hrs and 43 mins
- Release date: 14-05-2019
- Language: English
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Non-member price: $21.99 or 1 Credit
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