Kit Yarrow
AUTHOR

Kit Yarrow

Business & Careers
Tap the gear icon above to manage new release emails.
Kit Yarrow, Ph.D., is an award-winning consumer psychologist, a professor, author, consultant and speaker. Her home base is Golden Gate University, where she is a jointly appointed professor of both psychology and marketing. Kit’s unique ability to apply clinical psychology to the field of behavioral economics has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University. Kit’s been a visiting professor at the Helsinki School of Economics and has taught consumer behavior at universities around the world - from Malaysia to Slovenia. As part of her ongoing research on the psychology of consumers, Kit conducts interviews and ethnographies on a regular basis. She shares her findings and analysis in her books, Decoding the New Consumer Mind (Wiley, 2014) and Gen BuY (Wiley, 2009) and in her articles and blogs for Time and Psychology Today. Kit also regularly presents her findings and analysis in her popular keynote speeches. As a widely recognized authority on the psychology of consumers - and on Generation Y in particular - Kit is regularly quoted in a variety of media including The New York Times, The Wall Street Journal, NPR, and Good Morning America. Please visit www.kityarrow.com
Read more Read less

Try Audible membership today. Start enjoying the benefits.

Try Audible for free with an audiobook of your choice.
Try Audible free
Automatically renews at AUD $16.45/mo after 30 days. Cancel anytime.

Most Popular

Product list
  • Decoding the New Consumer Mind cover art

    Non-member price: $22.99 or 1 Credit

    Sale price: $22.99 or 1 Credit

    Try for $0.00