Showing results by publisher "Ascent Audio" in Marketing & Sales
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- By: Tom McMakin, Doug Fletcher
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Unabridged
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Overall15
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Performance12
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Story11
How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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Top BD Advice
- By Bradley on 29-10-2021
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Release date: 28-05-2019
- Language: English
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$19.99 or free with 30-day trial
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No B.S. Direct Marketing
- The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
- By: Dan S. Kennedy
- Narrated by: Mike Lenz
- Length: 6 hrs and 15 mins
- Unabridged
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Overall15
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Performance12
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Story12
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.
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Great marketing book
- By Andrew Henderson on 16-06-2020
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No B.S. Direct Marketing
- The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
- Narrated by: Mike Lenz
- Series: No B.S.
- Length: 6 hrs and 15 mins
- Release date: 26-11-2019
- Language: English
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$23.53 or free with 30-day trial
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- By: Adam Ferrier, Jen Flemming
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Unabridged
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Overall14
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Performance10
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Story11
If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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Like a great movie ...
- By Ancible on 26-07-2020
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Release date: 09-06-2020
- Language: English
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$23.18 or free with 30-day trial
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The Human Element
- Overcoming the Resistance That Awaits New Ideas
- By: Loran Nordgren, David Schonthal
- Narrated by: Peter Lerman
- Length: 7 hrs and 13 mins
- Unabridged
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Overall3
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Performance2
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Story2
The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.
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Great content but poor narrating
- By Bruce M on 01-03-2022
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The Human Element
- Overcoming the Resistance That Awaits New Ideas
- Narrated by: Peter Lerman
- Length: 7 hrs and 13 mins
- Release date: 09-11-2021
- Language: English
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$23.93 or free with 30-day trial
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The New Science of Customer Relationships
- Delivering the One-to-One Promise with AI
- By: Thomas H. Davenport, Jim Sterne
- Narrated by: Walter Dixon
- Length: 8 hrs and 50 mins
- Unabridged
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Overall0
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Performance0
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Story0
The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.
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The New Science of Customer Relationships
- Delivering the One-to-One Promise with AI
- Narrated by: Walter Dixon
- Length: 8 hrs and 50 mins
- Release date: 16-09-2025
- Language: English
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$25.15 or free with 30-day trial
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The Irresistible Offer
- How to Sell Your Product or Service in 3 Seconds or Less
- By: Mark Joyner
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Unabridged
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Overall10
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Performance10
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Story10
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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Very interesting.
- By James on 06-02-2015
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The Irresistible Offer
- How to Sell Your Product or Service in 3 Seconds or Less
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Release date: 28-07-2006
- Language: English
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$17.98 or free with 30-day trial
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall12
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Performance11
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Story11
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good book - one for the reference library re-read
- By Nathaniel on 06-04-2017
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Release date: 27-06-2013
- Language: English
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$19.22 or free with 30-day trial
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Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- By: Hillary Carpio, Travis Henry
- Narrated by: Teri Schnaubelt
- Length: 7 hrs and 2 mins
- Unabridged
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Overall0
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Performance0
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Story0
Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale.
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Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- Narrated by: Teri Schnaubelt
- Length: 7 hrs and 2 mins
- Release date: 18-07-2023
- Language: English
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$23.93 or free with 30-day trial
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Dan Olsen
- Length: 10 hrs and 9 mins
- Unabridged
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Overall0
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Performance0
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Story0
Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrated by: Dan Olsen
- Length: 10 hrs and 9 mins
- Release date: 23-07-2024
- Language: English
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$27.14 or free with 30-day trial
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Bag Man
- The Story Behind the Improbable Rise of Coach
- By: Lew Frankfort
- Narrated by: Lew Frankfort, Brian Troxell
- Length: 11 hrs and 57 mins
- Unabridged
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Overall0
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Performance0
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Story0
Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.
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Bag Man
- The Story Behind the Improbable Rise of Coach
- Narrated by: Lew Frankfort, Brian Troxell
- Length: 11 hrs and 57 mins
- Release date: 14-10-2025
- Language: English
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$27.22 or free with 30-day trial
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Elite Sales Strategies
- A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 6 hrs and 48 mins
- Unabridged
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Overall3
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Performance3
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Story3
In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise.
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Not too good
- By John Matta on 07-06-2022
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Elite Sales Strategies
- A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
- Narrated by: Anthony Iannarino
- Length: 6 hrs and 48 mins
- Release date: 17-05-2022
- Language: English
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$23.64 or free with 30-day trial
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Hypnotic Writing
- How to Seduce and Persuade Customers with Only Your Words
- Narrated by: Graham Rowat
- Length: 6 hrs and 24 mins
- Release date: 01-12-2020
- Language: English
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$23.53 or free with 30-day trial
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Direct Selling Success
- From Amway to Zombies
- By: Randy Gage
- Narrated by: Randy Gage
- Length: 11 hrs and 5 mins
- Unabridged
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Overall2
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Performance2
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Story2
Randy Gage revolutionized the Direct Selling profession with the best-selling phenomenon, How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now, he's at it again with the long-waited sequel: Direct Selling Success. This all-new audiobook is the ultimate guide to creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, and becoming a rock-star recruiter to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.
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Let it be one of your first MLM reads/Listens
- By Kindle Customer on 08-10-2020
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Direct Selling Success
- From Amway to Zombies
- Narrated by: Randy Gage
- Length: 11 hrs and 5 mins
- Release date: 03-09-2019
- Language: English
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$27.21 or free with 30-day trial
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
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Overall30
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Performance28
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Story27
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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most practical book on prospecting I've ever read
- By Komal on 07-03-2017
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Release date: 06-09-2016
- Language: English
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$23.53 or free with 30-day trial
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Gamify
- How Gamification Motivates People to Do Extraordinary Things
- By: Brian Burke
- Narrated by: Steven Menasche
- Length: 5 hrs and 18 mins
- Unabridged
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Overall5
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Performance4
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Story3
Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.
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Great introduction to Gamify my classroom
- By David on 15-06-2015
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Gamify
- How Gamification Motivates People to Do Extraordinary Things
- Narrated by: Steven Menasche
- Length: 5 hrs and 18 mins
- Release date: 13-06-2014
- Language: English
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$22.74 or free with 30-day trial
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Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- By: Robin Lent, Alain-Dominique Perrin, Genevieve Tour
- Narrated by: Jo Anna Perrin
- Length: 3 hrs and 12 mins
- Unabridged
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Overall1
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Performance0
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Story0
Connect with affluent customers, create unique experiences through impeccable service, and close the sale.
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Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- Narrated by: Jo Anna Perrin
- Length: 3 hrs and 12 mins
- Release date: 20-07-2020
- Language: English
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$16.99 or free with 30-day trial
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Inked
- The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 7 hrs and 37 mins
- Unabridged
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Overall14
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Performance13
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Story13
Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process-they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.
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great stuff
- By Kindle Customer on 13-01-2024
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Inked
- The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal
- Narrated by: Jeb Blount
- Length: 7 hrs and 37 mins
- Release date: 12-05-2020
- Language: English
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$24.82 or free with 30-day trial
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- By: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Unabridged
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Overall10
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Performance8
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Story8
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Release date: 07-07-2017
- Language: English
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$25.00 or free with 30-day trial
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Hello, My Name is Awesome
- How to Create Brand Names That Stick
- By: Alexandra Watkins
- Narrated by: Gina Sorell
- Length: 2 hrs and 22 mins
- Unabridged
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Overall8
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Performance6
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Story6
Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.
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Hello, My Name is Awesome
- How to Create Brand Names That Stick
- Narrated by: Gina Sorell
- Length: 2 hrs and 22 mins
- Release date: 24-09-2014
- Language: English
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$14.40 or free with 30-day trial
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Networking Like a Pro
- Turning Contacts into Connections
- By: Ivan Misner, Brian Hilliard
- Narrated by: Sean Patrick Hopkins
- Length: 6 hrs and 21 mins
- Unabridged
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Overall3
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Performance3
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Story3
It's easy to feel like networking is a waste of time, energy, or money - but that just means you're doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business. In this comprehensive guide, you'll discover strategies that go beyond collecting business cards and turn networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life.
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Networking Like a Pro
- Turning Contacts into Connections
- Narrated by: Sean Patrick Hopkins
- Length: 6 hrs and 21 mins
- Release date: 06-11-2018
- Language: English
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$19.99 or free with 30-day trial
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