Showing results by publisher "Brilliance Audio" in Marketing & Sales
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Let the Story Do the Work
- The Art of Storytelling for Business Success
- By: Esther K. Choy
- Narrated by: Emily Woo Zeller
- Length: 7 hrs and 19 mins
- Unabridged
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It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.
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Let the Story Do the Work
- The Art of Storytelling for Business Success
- Narrated by: Emily Woo Zeller
- Length: 7 hrs and 19 mins
- Release date: 05-09-2017
- Language: English
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Human Sigma
- Managing the Employee-Customer Encounter
- By: John H. Fleming Ph.D., Jim Asplund
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Unabridged
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This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. Based on research spanning 10 million employees and 10 million customers around the globe, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it.
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Human Sigma
- Managing the Employee-Customer Encounter
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Release date: 29-11-2016
- Language: English
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- By: David R. Bell
- Narrated by: Tom Parks
- Length: 6 hrs and 38 mins
- Unabridged
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Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.
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Some great insights
- By K12 on 06-08-2023
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Narrated by: Tom Parks
- Length: 6 hrs and 38 mins
- Release date: 15-07-2014
- Language: English
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Non-member price: $28.99 or 1 Credit
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The Hook
- How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
- By: Richard Krevolin
- Narrated by: Mel Foster, Patrick Lawlor, Joyce Bean
- Length: 6 hrs and 50 mins
- Unabridged
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Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.
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The Hook
- How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
- Narrated by: Mel Foster, Patrick Lawlor, Joyce Bean
- Length: 6 hrs and 50 mins
- Release date: 23-11-2015
- Language: English
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Non-member price: $28.99 or 1 Credit
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- By: Peter Kozodoy, Sharon Lechter - foreword
- Narrated by: Peter Kozodoy, Coleen Marlo
- Length: 8 hrs and 58 mins
- Unabridged
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In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- Narrated by: Peter Kozodoy, Coleen Marlo
- Length: 8 hrs and 58 mins
- Release date: 29-12-2020
- Language: English
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The Sales Leader's Problem Solver
- Practical Solutions to Conquer Management Mess-ups, Handle Difficult Sales Reps, and Make the Most of Every Opportunity
- By: Suzanne M. Paling
- Narrated by: Joyce Bean
- Length: 7 hrs and 1 min
- Unabridged
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This is the book every sales manager wishes they had - before they accepted the job. The advice within acts as a 24/7 coach for beleaguered sales leaders dealing with perplexing dilemmas.
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The Sales Leader's Problem Solver
- Practical Solutions to Conquer Management Mess-ups, Handle Difficult Sales Reps, and Make the Most of Every Opportunity
- Narrated by: Joyce Bean
- Length: 7 hrs and 1 min
- Release date: 03-01-2017
- Language: English
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Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- By: Harry Mills
- Narrated by: Tom Parks
- Length: 2 hrs and 14 mins
- Unabridged
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When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
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Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- Narrated by: Tom Parks
- Length: 2 hrs and 14 mins
- Release date: 21-02-2017
- Language: English
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Non-member price: $15.99 or 1 Credit
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Winning the Brain Game
- Fixing the 7 Fatal Flaws of Thinking
- By: Matthew E. May
- Narrated by: Alexander Cendese
- Length: 4 hrs and 30 mins
- Unabridged
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Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.
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Winning the Brain Game
- Fixing the 7 Fatal Flaws of Thinking
- Narrated by: Alexander Cendese
- Length: 4 hrs and 30 mins
- Release date: 27-05-2016
- Language: English
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- By: Steve Andersen, Dave Stein
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Unabridged
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Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Release date: 04-04-2016
- Language: English
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Rules to Break and Laws to Follow
- How Your Business Can Beat the Crisis of Short-Termism
- By: Don Peppers, Martha Rogers Ph.D.
- Narrated by: Don Peppers, Martha Rogers Ph.D.
- Length: 7 hrs and 2 mins
- Unabridged
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In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.
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Rules to Break and Laws to Follow
- How Your Business Can Beat the Crisis of Short-Termism
- Narrated by: Don Peppers, Martha Rogers Ph.D.
- Length: 7 hrs and 2 mins
- Release date: 15-05-2008
- Language: English
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Bold
- How to Be Brave in Business and Win
- By: Shaun Smith, Andy Milligan
- Narrated by: Matthew Lloyd Davies
- Length: 10 hrs and 22 mins
- Unabridged
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More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
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Bold
- How to Be Brave in Business and Win
- Narrated by: Matthew Lloyd Davies
- Length: 10 hrs and 22 mins
- Release date: 27-11-2017
- Language: English
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Non-member price: $19.99 or 1 Credit
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Lean Brands
- Catch Customers, Drive Growth, and Stand Out in All Markets
- By: Luis Pedroza
- Narrated by: Thom Rivera
- Length: 5 hrs and 34 mins
- Unabridged
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Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to "recon" and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.
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Lean Brands
- Catch Customers, Drive Growth, and Stand Out in All Markets
- Narrated by: Thom Rivera
- Length: 5 hrs and 34 mins
- Release date: 01-04-2020
- Language: English
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Accessing the Media
- How to Get Good Press
- By: Jill Osborn
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 32 mins
- Unabridged
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Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.
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Accessing the Media
- How to Get Good Press
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 32 mins
- Release date: 15-05-2018
- Language: English
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Non-member price: $17.99 or 1 Credit
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The One-Percent Edge
- Small Changes That Guarantee Relevance and Build Sustainable Success
- By: Susan Solovic, Ray Manley
- Narrated by: Cassandra Campbell
- Length: 7 hrs and 37 mins
- Unabridged
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Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak.
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The One-Percent Edge
- Small Changes That Guarantee Relevance and Build Sustainable Success
- Narrated by: Cassandra Campbell
- Length: 7 hrs and 37 mins
- Release date: 20-02-2018
- Language: English
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Coffee for One
- How the New Way to Make Your Morning Brew Became a Tempest in a Coffee Pod
- By: KJ Fallon
- Narrated by: James Anderson Foster
- Length: 4 hrs and 24 mins
- Unabridged
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Reminiscent of God in a Cup and The Devil's Cup, this is an inside look into the modern business of making coffee. But rather than a general history, Coffee for One focuses on the revolution that made single serve the most popular way to consume coffee worldwide, and the competition and conflict that got us here.
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Coffee for One
- How the New Way to Make Your Morning Brew Became a Tempest in a Coffee Pod
- Narrated by: James Anderson Foster
- Length: 4 hrs and 24 mins
- Release date: 30-01-2018
- Language: English
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Customer Care Excellence
- How to Create an Effective Customer Focus
- By: Sarah Cook
- Narrated by: Karen Cass
- Length: 10 hrs and 56 mins
- Unabridged
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Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.
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Customer Care Excellence
- How to Create an Effective Customer Focus
- Narrated by: Karen Cass
- Length: 10 hrs and 56 mins
- Release date: 30-11-2017
- Language: English
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Non-member price: $33.99 or 1 Credit
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Shift Ahead
- How the Best Companies Stay Relevant in a Fast-Changing World
- By: Allen Adamson, Joel Steckel
- Narrated by: Tom Parks
- Length: 10 hrs and 21 mins
- Unabridged
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In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off.
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Shift Ahead
- How the Best Companies Stay Relevant in a Fast-Changing World
- Narrated by: Tom Parks
- Length: 10 hrs and 21 mins
- Release date: 09-11-2017
- Language: English
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Lead Right for Your Company's Type
- How to Connect Your Culture with Your Customer Promise
- By: William E. Schneider
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Unabridged
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From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail. They are treating the symptoms while ignoring the true problem. Success starts with knowing the kind of business you're really in.
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Lead Right for Your Company's Type
- How to Connect Your Culture with Your Customer Promise
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Release date: 29-08-2017
- Language: English
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The Multigenerational Sales Team
- Harness the Power of New Perspectives to Sell More, Retain Top Talent, and Design a High-Performing Workplace
- By: Warren Shiver, David Szen
- Narrated by: James Foster
- Length: 5 hrs and 25 mins
- Unabridged
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A business's greatest asset is its experience combined with the innovative. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles, and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X, and Boomer preferences will impact their business and personal careers.
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The Multigenerational Sales Team
- Harness the Power of New Perspectives to Sell More, Retain Top Talent, and Design a High-Performing Workplace
- Narrated by: James Foster
- Length: 5 hrs and 25 mins
- Release date: 07-04-2017
- Language: English
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The Zombie Business Cure
- How to Refocus Your Company's Identity for More Authentic Communication
- By: Julie C. Lellis PhD, Melissa Eggleston
- Narrated by: Nicol Zanzarella
- Length: 7 hrs and 5 mins
- Unabridged
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Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems: identity.
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The Zombie Business Cure
- How to Refocus Your Company's Identity for More Authentic Communication
- Narrated by: Nicol Zanzarella
- Length: 7 hrs and 5 mins
- Release date: 03-03-2017
- Language: English
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