Showing results by publisher "Vibrance Press" in Business & Careers

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

Business is about making money, but it's also about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business - which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence, and a great business plan aren't enough anymore. Many of us are scrambling to discover the path to success but have found instead that we've lost our way.

A clear and utterly practical 90-day program for discovering a new direction for your life - now completely revised and updated by the author! In Now What? pioneering life coach Laura Berman Fortgang shares the process that she has used to help hundreds of clients make major changes in their lives.

Tao and the Four Pillars of Influence stands apart as a business book. It speaks ancient wisdom to the modern-day leader, while providing practical and tangible actions that lead to high levels of sustainable influence. The book is an easy-to-follow roadmap to creating lasting change in your workplace, community and family, while navigating chaotic and demanding environments.

A marvel of evolution is that humans are not solely motivated by their desire to experience positive emotions. They are also motivated, and even driven to achieve, by their attempt to avoid or seek relief from negative ones. What Motivates Getting Things Done: Procrastination, Emotions, and Success explains how anxiety is like a highly motivating friend, why you should fear failure, and the underpinnings of shame, distress, and fear in the pursuit of excellence.

Paul Williams and Andreas Krebs take a no-punches-held look at the stories we tell ourselves about business success. The rags-to-riches tale is tempting, but we don’t have to search far to see that most organizations rise for a time, only to experience a dramatic fall from grace. Just look at some of the companies that used to be household names: Nokia, AOL, Pan Am, Woolworth, and Blockbuster. The Illusion of Invincibility examines the why of success and failure. It’s a smart, funny, and radical look at how to build and sustain a great organization.

Strategic leadership is essential to business success: Strong leaders are those who successfully navigate a great shift: from tactical doer to strategic leader. Regardless of your industry, line of business, or sector, your organization desperately needs strategic leaders. A strategic leader is tuned in to the needs of the business, understands how his or her actions impact corporate objectives, and uses data to make smart decisions. Whether you're leading a department team or running your own company, a strategic leader clearly propels business performance.

Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no".

Conventional wisdom holds that Western economies are on the threshold of fast-and-furious technological development. Fredrik Erixon and Bjorn Weigel refute this idea, bringing together a vast array of data and case studies to tell a very different story. With expertise spanning academia and the business world, Erixon and Weigel illustrate how innovation is being hampered by existing government regulations and corporate practices.

In Innovating Innovation, David Morey, one of America’s leading strategic consultants, will teach, coach, and guide you across 11 concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage in your marketplace. 

Leaders in nearly every industry have learned to keep a professional “distance” between themselves and the people who report to them - to avoid getting too close or too personal. This unwritten rule of leadership is pervasive and quietly destructive, and, little by little, keeping ourselves at arm’s length destroys trust, collaboration, and the very fabric of organizations. When Tom Gartland became president of Avis Budget Group, North America, he wanted the corporate culture to become more "open and connected" - so he started with himself. As he grew closer and connected more with those he was leading, he became a more effective leader.

Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you’re considering self-employment, or you’re already self-employed, The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss alerts you to the challenges involved and provides proven strategies for surmounting these obstacles and succeeding.

Anyone can be a leader. You don't have to be a CEO or work in a management position to have influence. Your Leadership Moment provides practical tools, techniques and inspiration to discover your leadership potential. It combines personal and real-world anecdotes with a framework for leadership that can help anyone learn to lead.

Personal relationships are key to success: In a time when workplaces are becoming more digital and more automated every day, our mindsets and our personal relationships will determine whether we succeed in tomorrow’s markets. In the coming years, the human success factor will determine who is among the winners and who is among the losers. All business adventures start with a focus on the self. When you know who you are and develop a deep sense of confidence in yourself, you’ll have the flexibility to roll with the punches.

Blamestorming outlines the reasons why our daily conversations go wrong, explains how to respond when they do, and provides tips on how to stop them from going wrong in the first place. Based on his experience as a highly respected communications coach for international companies and business professionals, Rob Kendall provides a practical guide to achieving more rewarding and effective interactions with everyone in your life - from your boss to your partner.

Play It Forward details the remarkable journey of Joan Barnes, founder and former CEO of Gymboree, and how she learned to align her inner life with outward success. Forty years ago Joan Barnes founded a play center in a church basement with $3,000. Determined to enable women to achieve personal and entrepreneurial success, Barnes led Gymboree to become an innovative leader in a new industry: activity-based early childhood development.

Many young people today are seeking something more - purpose, meaning, a cause. Compassionate Careers is filled with examples of people who have meaningful jobs in cause-focused organizations. These stories capture their spirit, intelligence, imagination, and heart. The audiobook is an inspirational guide to finding purpose-driven work and offers advice to anyone who feels that sitting on the sidelines is just not enough.