Showing results by publisher "Phoenix Books" in Business & Careers

Looking for career advice, tips on how to write a resume, improve interview skills, or dress for success? Then this is not the book for you. But if you're willing to take charge of your career and be responsible for the choices you make, then get ready to take yourself to the top."

Turning to the ancient wisdom of China for insight into conducting business both effectively and compassionately this program will guide executives with fundamental teachings on the topics of leadership, strategy, selling, personnel, and ethics from the writings of Confucius, Chuang Tzu, Lao Tzu, and others to present a practical vision for the executive who strives to maintain formidable status in the ever-changing business world.

More than 85 years after his untimely death at just age 37, Irving Thalberg remains a legendary Hollywood figure. Called the “Boy Wonder of Hollywood,” Thalberg quickly climbed the ranks at MGM studios to become one of the most powerful and high-profile producers of the time, elevating filmmaking to an art form. In this definitive biography, Bob Thomas brings Thalberg's legend to life, recounting how the producer's remarkable talent for developing stars and scripts led to the creation of beloved movies such as Ben-Hur, Romeo and Juliet, and Camille.

In this powerful program, two of America's top communications experts provide you with the practical techniques and strategies you need to conduct a winning conversation in any business or social situation. Using realistic dialogues, they demonstrate how to employ the art of conversation to enhance your job performance...be at ease and enjoy yourself at social events...persuade and motivate others...and build your communications skills and confidence.

Studies show that companies waste millions of dollars on team building, benchmarking, and other quality initiatives. Yet so many save millions with the same initiatives. What makes the difference? Total Quality Management—integrating initiatives into a systematic quality improvement process. 

In this selection from The Fortune Book Club, two Pace University Business professors show you how to apply economics to business decision-making. Other programs from the Portable M.B.A. series are available in management, marketing, and entrepreneurship.

Este audio es una guía práctica y práctica para crear cambios efectivos en cualquier organización. Explica cómo los gerentes exitosos deciden una nueva dirección, comunican su visión y mucho más.

A must-read for anyone interested in book publishing, Inside the Bestsellers is about ordinary people who became top-selling authors. Discover how James Redfield self-published The Celestine Prophecy and later sold the rights to Warner for $800,000, and how the authors of Chicken Soup for the Soul promoted their book to the top of The New York Times best seller list - stories that have forever changed the business of publishing.

"You're hired!" If these are words you're longing to hear, listen to this. Kiplinger's no-nonsense, hands-on guide will help you develop a job campaign strategy and land a job that meets your criteria. You'll learn about every step of the search, from deciding what kind of work you're suited for, to marketing yourself, to interviewing for first place, to making the final decision. These are tactics that work - and will have you working, too!

Designed to carry tomorrow's leaders into the 21st century, this guide carries through on the strengths that made its predecessor a classic, offering contributions from an international team of experts from today's top business schools. You'll get an overview of all the major business school topics: management, finance, economics, marketing, leadership, strategy, and much more.

The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.

Here is the rags-to-riches story of the man who sliced, diced, and julienned his way into our hearts and wallets—Ron Popeil—packed with hands-on, nuts-and-bolts guidance on how anyone with a product idea can make big money.

As a star safety for the Los Angeles Rams, Johnnie Johnson's personal approach to the game of football helped him to excel for 10 years. Today, Johnson uses that same personal approach to get ahead in the business world, where he owns 2 companies - a personal development firm and a highly successful real estate agency. Find out the secrets of Johnson's method in this powerful, engaging account, which shows how to take immediate control of your life.

How can you bring out the best from each member of your team? For Allan Cox, joyful collaboration - trust, humor, and directness - pave the way to success. Cox draws his lessons from the adage "little things that mean a lot" and illustrates his points with powerful anecdotes. Each story yields a moral complete with a set of actions that will yield quick, tangible results for your team.

Stop losing sales and income! This fast, effective program shows how to identify and correct the most common errors made by salespeople. Find out what more than 100,000 top sellers have already learned: how to eliminate the number one cause of discontinued orders, turn low-potential "dry runs" into an avalanche of new and profitable business, and make a quick, positive impression on potential buyers - even those hard-to-impress prospects who shy away from salespeople. Boost your career and commissions with these proven sales techniques.

The new business management model begins with customer focus and ends with customer satisfaction. Companies intent on tracking their customers changing requirements and improving their services are encouraging their employees to interact with customers on a frequent basis. In an effort to learn more about what customers want, they have demonstrated that strengthening relationships with customers is critical to sustained growth and profitability.

Welcome to the communication-intensive Fifth Wave where achievement is more than just graduating from a good school and obtaining a set of skills. In an era where information travels and technology spreads almost instantaneously, the next frontier is about us, not the external forces that we often blame for our own lack of achievement. Great strides and advantages in competitive business are now attained through self-knowledge, available to everyone regardless of your skills or education.

Have you ever dreamed of leaving the rat race and going out on your own? Maybe you've thought about starting a small business, becoming a business consultant, or turning a hobby into a part-time job. No matter what sort of self-employment interests you, you will have questions and you will need some guidance.

Learn what every entrepreneur needs to know - without spending time and money on business school. In this remarkable guide, written by highly respected Babson College Professor William D. Bygrave, you'll discover how top MBA programs prepare their students to succeed in today's increasingly small business-based economy. You'll find solid, substantive information on starting and managing your own business, strategizing for growth, and understanding legal and tax issues - all presented in an interesting way.

Sooner or later, each of us reaches a point when we have to make choices—important choices-about the future course of our work life. It's a big decision to make at any time, but significantly more important—even crucial—when you're at the midpoint of your career. You've worked hard to get where you are and have something at stake: a reputation, a good salary, and probably substantial benefits. To say nothing of a family, kids, heading for college, and a retirement plan. You have to make the right choice.