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Total Quality Management

By: Stephen George, Arnold Weimerskirch
Narrated by: Lloyd Bochner
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Publisher's Summary

The new business management model begins with customer focus and ends with customer satisfaction. Companies intent on tracking their customers changing requirements and improving their services are encouraging their employees to interact with customers on a frequent basis. In an effort to learn more about what customers want, they have demonstrated that strengthening relationships with customers is critical to sustained growth and profitability. 

Total Quality Management—Customers and Products explores how customer requirements and satisfaction dictate a company's direction and actions. If you want to know how today's most successful companies are getting the most from their quality initiatives, listen to Total Quality Management. It lays out the best practices for you to put to work today.

©1997 Michael George (P)2009 Phoenix

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.