Showing results by publisher "Macmillan Audio" in Business & Careers

A "gray rhino" is a highly probable high-impact yet neglected threat - kin to both the elephant in the room and the improbable and unforeseeable black swan. Gray rhinos are not random surprises but occur after a series of warnings and visible evidence. The bursting of the housing bubble in 2008, the devastating aftermath of Hurricane Katrina and other natural disasters, the new digital technologies that upended the media world, the fall of the Soviet Union...all were evident well in advance.

The story of how Victoria’s Secret skyrocketed from a tiny chain of boutiques to a retail juggernaut with more than $8 billion in annual sales at its peak—all while defining an impossible beauty standard for generations of American women—before the brand’s tight grip on the industry finally slipped.

As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

Ambassador Nikki R. Haley offers inspiring examples of a range of women who worked against obstacles and opposition to get things done–including Haley herself. As a brown girl growing up in Bamberg, South Carolina, no one would have predicted she would become the first minority female governor in America, the first female and the first minority governor in South Carolina, or the U.S. Ambassador to the United Nations. That journey wasn’t an easy one. This personal and compelling audiobook celebrates women who dared to be bold.

In The Genome Odyssey, Dr. Euan Ashley, Stanford professor of medicine and genetics, brings the breakthroughs of precision medicine to vivid life through the real diagnostic journeys of his patients and the tireless efforts of his fellow doctors and scientists as they hunt to prevent, predict, and beat disease.

Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds, but our hearts: They win our trust. You can learn to impress and persuade people by following Bert Decker's program in You've Got to Be Believed to Be Heard.

Erik Weihenmayer is the first and only blind person to summit Mount Everest, the highest point on Earth. Descending carefully, he and his team picked their way across deep crevasses and through the deadly Khumbu Icefall; when the mountain was finally behind him, Erik knew he was going to live. His expedition leader slapped him on the back and said something that would affect the course of Erik’s life: “Don’t make Everest the greatest thing you ever do.” No Barriers is Erik’s response to that challenge.

Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industry’s largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger-than-life image of America.

Even if we live within sight of the sea, it is easy to forget that our world is an ocean world. The open ocean, that vast expanse of international waters, begins just a few miles out and spreads across three-fourths of the globe. It is a place of storms and danger, both natural and manmade. And at a time when every last patch of land is claimed by one government or another, it is a place that remains radically free.

An iconic teacher. A warm friend. A generous mentor. For more than 40 years, Howard Stevenson has been a towering figure at Harvard Business School: the man who literally defined entrepreneurship and taught thousands of the world’s most successful professionals. Now - spurred by Stevenson’s heart-stopping brush with death - his student, colleague, and dear friend Eric Sinoway shares the man’s wisdom and inspiration.

Thousands of people have attended Susan RoAne's seminars and used her smart, savvy, sassy advice to change their lives. This original audio program explains how you can present exactly the image you want to convey and create the best impression wherever you go.

The Science of Getting Rich: The Complete Original Edition is a New Thought classic that has helped countless people achieve their dreams and secure financial success. The inspiration behind Rhonda Byrne’s best-selling book The Secret, The Science of Getting Rich offers a transformative path to success by showing listeners how to use the power of thought, willpower, and intention to create wealth of all kinds in their lives. Author Wallace D. Wattles was a formative writer of the New Thought tradition. 

How do I make it big on social media? What is my story - and who is my audience? What content should I post to achieve #success? How do I go viral...or how long will it take me to get noticed? Selfie Made is a one-of-a-kind guide to creating a digital identity, finding an audience, and building a powerful brand - your own! - on the Internet.

The searing intimacy of Girl, Interrupted combined with the uncomfortable truths of The Empathy Exams in a collection of essays chronicling one woman’s experiences as both patient and caregiver, giving a unique perspective from both sides of the hospital bed.

Some of the world's most successful companies - Google, Disney, Starbucks - are not simply profit-driven, but purpose-driven. They identify the purpose behind why they do what they do and let their "why" drive what they do every day. Nicholas Pearce argues that we all should do the same: discover our "why" and commit to the journey of aligning our daily work with our life's work. The Purpose Path is for people in any field who long to have more than just a job or a career, but a true vocation that allows them to connect their soul with their role. 

With their 1994 international bestseller, Drs. Rick Brinkman and Rick Kirschner armed a civility-starved world with no-nonsense strategies for dealing with difficult people with tact and skill. Since then, the world has changed dramatically: technology designed to bring people closer together has only made it that much harder to avoid "people you can't stand." At best, such people can make life stressful and unpleasant. At worst, they can keep you from achieving important goals.

In the age of information and influence, the ability to authentically express yourself in words has become both a rite of passage and an essential skill for anyone who wants to make a difference—however modest or grand—in their family, community, workplace, or at the podium in front of thousands. 

In Grammar Girl's Quick and Dirty Tips to Clean Up Your Writing, Mignon Fogarty, the woman behind the popular Grammar Girl podcast, tackles some of the most common mistakes people make while communicating. From "lay vs. lie" and "affect vs. effect" to split infinitives and run-on sentences, the Grammar Girl offers clear explanations and effective memory tricks to help listeners write (or say) it right.

Whether you're one of the 47 million Americans who dreams of running your own small business or you're already the owner of one of the 25 million small businesses in the United States, Jeffrey Fox is the man who can help you get to the top. Using his own experience as an extremely successful entrepeneur, Fox offers his blueprint for success.

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.