Showing results by publisher "Macat International Limited." in Business & Careers
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A Macat Analysis of Theodore Levitt's Marketing Myopia
- By: Elissavet Mamali, Monique Diderich
- Narrated by: Macat.com
- Length: 1 hr and 49 mins
- Unabridged
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German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.
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A Macat Analysis of Theodore Levitt's Marketing Myopia
- Narrated by: Macat.com
- Length: 1 hr and 49 mins
- Release date: 27-06-2016
- Language: English
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Non-member price: $9.68 or 1 Credit
Sale price: $9.68 or 1 Credit
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A Macat Analysis of C. K. Prahalad and Gary Hamel's The Core Competence of the Corporation
- By: The Macat Team
- Narrated by: Macat.com
- Length: 1 hr and 49 mins
- Unabridged
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Business scholars C. K. Prahalad and Gary Hamel base their 1990 argument for a strategy change on a comparison of case studies. They note that some corporations are adept at inventing new markets, quickly entering emerging markets, and shifting patterns of customer choice in established markets. The authors suggest that the ability to identify core competencies allows companies to develop new products quickly, and they challenge managers to emulate these best practices
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A Macat Analysis of C. K. Prahalad and Gary Hamel's The Core Competence of the Corporation
- Narrated by: Macat.com
- Length: 1 hr and 49 mins
- Release date: 08-06-2016
- Language: English
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Non-member price: $9.68 or 1 Credit
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A Macat Analysis of John P. Kotter's Leading Change
- By: Yaamina Salman, Nick Broten
- Narrated by: Macat.com
- Length: 1 hr and 31 mins
- Unabridged
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A professor at Harvard Business School, Kotter spent years coaching organizations - large and small; successful, less successful, and nearly bankrupt - through their own change processes. Some worked; others didn't. Distilling wisdom from these experiences, Kotter identifies eight common mistakes managers make implementing change. He then uses them to propose an eight-stage model that he argues can lead to successful organizational transformation.
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A Macat Analysis of John P. Kotter's Leading Change
- Narrated by: Macat.com
- Length: 1 hr and 31 mins
- Release date: 09-06-2016
- Language: English
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Non-member price: $9.68 or 1 Credit
Sale price: $9.68 or 1 Credit
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