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Issues of human rights and freedoms always inflame passions, and John Rawls's A Theory of Justice will do the same. Published in 1971, it links the idea of social justice to a basic sense of fairness that recognizes human rights and freedoms. Controversially, though, it also accepts differences in the distribution of goods and services - as long as they benefit the worst off in society.

US psychologist Abraham Maslow's 1943 essay "A Theory of Human Motivation" established his idea of humanistic psychology as a "third force" in the field. He outlined a new approach to understanding the mind, saying humans are motivated by their need to satisfy a series of hierarchical needs, starting with the most essential first. He thought it important for the advancement of psychology to identify, group, and rank them in terms of priority.

First published in 1948, Antonio Gramsci's Prison Notebooks is an important Marxist work that says we must understand societies both in terms of their economic relationships and their cultural beliefs. Gramsci wanted to explore why Russia had undergone a socialist revolution in 1917 while other European countries had not. So he developed the concept of hegemony, which is the idea that those who hold power in a society can maintain and use that power because of their own grip on cultural values and economic relationships.

Why do we want to justify our decisions, even if they appear to be irrational? The answer lies in cognitive dissonance, the mental discomfort we experience when we hold two contradictory beliefs at the same time. In A Theory of Cognitive Dissonance, first published in 1957, American social psychologist Leon Festinger investigates the problem. Festinger puts forward the idea that we have developed mechanisms to try to deal with the stress brought on by cognitive dissonance.

How do those in power exercise that power over a state's citizens? French thinker Michel Foucault's 1975 work Discipline and Punish looks to answer this question by investigating the prison system. Foucault does not believe that the modern-day system developed out of reformers' humanitarian concerns. He argues that prison both created and then became part of a bigger system of surveillance that extends throughout society.

Economist Amartya Sen's 1997 work Development as Freedom presents a "middle way" approach to how we should look at international development, based on the idea that its success or failure cannot be measured by income alone. Having grown up in India, Sen brings his own understanding of what poverty really means to the issue, arguing that above all, the process and goal of development must be human freedom. He backs up this idea through his concept of "capabilities."

Business scholars C. K. Prahalad and Gary Hamel base their 1990 argument for a strategy change on a comparison of case studies. They note that some corporations are adept at inventing new markets, quickly entering emerging markets, and shifting patterns of customer choice in established markets. The authors suggest that the ability to identify core competencies allows companies to develop new products quickly, and they challenge managers to emulate these best practices

Its arguments would go on to shape global economics and influence world leaders in the late 20th century, but Capitalism and Freedom was largely ignored when it was first published in 1962. The first work written for the general public by American economist Milton Friedman, the book argues that a free market with little government interference is the best way to run society.

Neurologist Oliver Sacks' 1985 book The Man Who Mistook His Wife for a Hat challenges the impersonal approach doctors took to patient care and paved the way for a new literary genre: popular science. At the time of its publication, neurologists and physicians relied mainly on clinical studies and their own expertise to set the course of treatment. Sacks found this inhumane and developed a very different approach, clearly demonstrated in The Man Who Mistook His Wife.

Michel Foucault had already written extensively about medicine, madness, and prisons. But in the latter days of his career, he turned to the subject of sexuality, planning six volumes on the subject. He completed three before dying of an AIDS-related illness in 1984. Foucault's History of Sexuality Vol. 1 is a study of the evolution of cultural ideas about sex in the West since the end of the 17th century. Volume two looked at attitudes toward sex in ancient Greece; volume three investigated sex in ancient Rome.

Since it was first published in 1973, A Random Walk Down Wall Street has been a highly influential best seller. Burton G. Malkiel demolishes the idea that investment "experts" can predict stock price changes and thereby "beat the market." With all available information that could affect the value of a company's shares known almost instantly to all investors, Malkiel says, shares quickly find the price that reflects that information. This is known as the efficient market hypothesis.

Morgenthau's classic text, published in 1948, not only introduced the concept of political realism but also established it as the dominant approach in international relations and the guiding philosophy of US foreign policy during the Cold War.

Published in 1961, the year of Frantz Fanon's death, The Wretched of the Earth is both a powerful analysis of the psychological effects of colonization and a rallying cry for violent uprising and independence. The book rejects colonial assumptions that the people of colonized countries need to be guided by their European colonizers because they are somehow less evolved or civilized. Fanon argues that violence is justified to purge colonialism not just from the countries themselves, but from the very souls of their inhabitants.

More than 200 years after Adam Smith published The Wealth of Nations, governments around the world continue to address many of the issues discussed in the book. The most powerful states in the world are still committed to international trade, but questions are repeatedly asked about the role of governments in the economy and the effectiveness of the free market.

The ideas set out by American international relations expert Robert O. Keohane in 1984's After Hegemony have had a huge impact on policy debates over the last three decades, both in political circles and in academia. Hegemony means the social, cultural, ideological or economic influence of one dominant group. Contemplating a post-Cold War world half a decade before the Berlin Wall fell, Keohane asks if international cooperation can survive in the absence of a single superpower.

Sociologist Émile Durkheim's 1897 work On Suicide is a powerful evidence-based study of why people take their own lives. In the late 19th century it was generally accepted that each suicide was an individual phenomenon, caused by such personal factors as grief, loss, and financial problems. But Durkheim felt there were patterns in suicide rates, and believed that a more likely cause of suicide lay in the individual's relationship to society.

Kenneth Waltz's Theory of International Politics created a "scientific revolution" in international relations, starting two major debates. In the 1980s it defined the controversy between the neorealists, who believed that competition between states was inevitable, and the neoliberals, who believed that states could cooperate with each other. As the debate wound down with the end of the Cold War in the 1990s, a second more fundamental debate began.

David Graeber's 2011 book, Debt: The First 5,000 Years, seeks to overturn hundreds of years of economic theory, specifically the idea that people have a natural inclination to trade with each other and that the concept of money developed spontaneously to overcome the inefficiencies of a bartering system. The US-born social activist uses his training as an anthropologist to trace the histories of money and of debt and reaches the conclusion that money was in fact created by the state as a means of exploiting the poor.

Gordon W. Allport's 1954 book The Nature of Prejudice helped mold the ways in which psychologists investigate prejudice. But the American's work reached further than that, also helping to shape society as a whole and making a substantial contribution to the US Civil Rights Movement, as well as to the country's anti-discrimination and anti-segregation laws of the 1950s and 1960s.

Advertisements for soap. The image of a film star. The sight of a car as beautiful as a goddess. We accept all these common objects and experiences as normal parts of our lives and as timeless and universal as myth. But they are also carrying hidden messages that none of us even suspect, as Barthes demonstrates with a unique analysis of the signs that generate meanings and assumptions we all take for granted. These things have been "taken out of history" so that their hidden cultural meanings can be accepted without question.