Showing results by publisher "Audible studios" in Business & Careers

「この本を読み終わったあと、あなたはファンダメンタルズ、テクニカルの両マーケティングをマスターし、一流のWebマーケッターに生まれ変わっているだろう」

This groundbreaking book explodes several myths: that selling sex is completely different from any other kind of work; that migrants who sell sex are passive victims; and that the multitude of people out to save them are without self-interest. Laura Agustín argues that the label 'trafficked' does not accurately describe migrants' lives and that the 'rescue industry' disempowers them.

The original edition of Discipline Without Punishment introduced a positive approach for getting problem employees to meet - and often even exceed - job requirements. The book still delivers on that promise, and in this revised edition, Dick Grote provides new insights, along with sample dialogues, memos, and worksheets.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

The story of Stax Records unfolds like a Greek tragedy. A white brother and sister build a record company that becomes a monument to racial harmony in 1960’s segregated south Memphis. Their success is startling, and Stax soon defines an international sound. Then, after losses both business and personal, the siblings part, and the brother allies with a visionary African-American partner. Under integrated leadership, Stax explodes as a national player until, Icarus-like, they fall from great heights to a tragic demise.

El Dr. Mario Alonso Puig nos ofrece un mapa con el que conocernos mejor a nosotros mismos. Poco a poco irá desvelando el secreto de cómo las personas creamos los ojos a través de los cuales observamos y percibimos el mundo.

Tourism, fast becoming the largest global business, employs one out of 12 persons and produces $6.5 trillion of the world’s economy. In a groundbreaking book, Elizabeth Becker uncovers how what was once a hobby has become a colossal enterprise with profound impact on countries, the environment, and cultural heritage. This invisible industry exploded at the end of the Cold War. In 2012 the number of tourists traveling the world reached one billion. Now everything can be packaged as a tour....

How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies.

Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.

Awaken your passion, and tap in to your inner greatness as you remove the metaphorical clutter from your life with Simple Thinking. You'll learn how to expand your mind and understand your true potential through the power of thinking simply while stripping back the jargon and digging to the core of any obstacle in your way.

As we struggle to keep up in a knowledge economy that never sleeps, we arm ourselves with life hacks, to-do lists, and an inbox-zero mentality, grasping at anything that will help us work faster, push harder, and produce more. There’s just one problem: most of these solutions are making things worse. Creativity isn’t produced on an assembly line, and endless hustle is ruining our mental and physical health while subtracting from our creative performance.

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

In Negotiation, Gavin Presman shares his ethical and mutually-beneficial approach, showing you how to prepare for and engage in every negotiation to achieve better results for yourself and others - whether you're drawing up a contract with a new client, buying a house or, often the trickiest of all, settling family disagreements.

Effective business communication is a skill that anyone can develop. From interview strategies to high-stakes negotiation tactics, 10 Skills for Effective Business Communication offers practical strategies to improve communication skills and help you succeed in your career. Equal parts research and actionable advice, this book applies effective strategies from the world’s most successful professionals to common workplace scenarios.

Kautilya, also known as Chanakya and Vishnugupta, wrote the Arthashastra not later than AD 150, though the date has not been conclusively established. Legend has it that he was either a Brahmin from Kerala or from north India; however, it is certain that Kautilya was the man who destroyed the Nanda dynasty and installed Chandragupta Maurya as the King of Magadha. A master strategist who was well-versed in the Vedas and adept at creating intrigues and devising political stratagems, Kautilya's genius is reflected in his Arthashastra.

The key to achieving what you set out for - in business and in life - doesn't lie in perfectly executed strategy. The greatest tool you have is your own mindset - it determines your ability to adapt and persevere. While most aspiring entrepreneurs think the next business strategy will manifest the life they desire, successful entrepreneurs know it's the emotional and mental "shifts" that will bring you closer to your goals. No one is better equipped to explore these shifts than Ajit Nawalkha, cofounder of Mindvalley and one of the world's leading entrepreneurs and business coaches.

In this ground-breaking book, Ben Ramalingam shows that the linear, mechanistic models and assumptions on which foreign aid is built would be more at home in early-20th-century factory floors than in the dynamic, complex world we face today. All around us, we can see the costs and limitations of dealing economies and societies as if they are analogous to machines. The reality is that such social systems have far more in common with ecosystems: They are complex, dynamic, diverse, and unpredictable.

The S.U.M.O Guy returns with a fun, fast-paced guide to gaining confidence and getting the most out of dealing with other people. With his trademark wit and good humour, Paul McGee arms you with 21 simple, proven methods for quickly building your communication muscle. Packed with priceless insights, expert advice, and skill-building exercises, How To Succeed With People gets you quickly up and running with the skills you need to communicate effectively with bosses, team members, customers, family, friends, neighbours...even complete strangers.

When Johnson went to work for the US Antarctic Program (devoted to scientific research and education in support of the national interest in the Antarctic), he figured he'd find adventure, beauty, penguins, and lofty-minded scientists. Instead he found boredom, alcohol, and bureaucracy. As a dishwasher and garbage man at McMurdo Station, Johnson quickly shed his illusions about Antarctica.

So You Want to Be a Lawyer takes you through the process of becoming a lawyer, examining each phase in a helpful and easy-to-understand narrative. Find out what practicing law is like before you step into your first law school class! Practice solving legal problems as law students would in law school, and lawyers might in an actual courtroom.