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For the Culture
- The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
- By: Marcus Collins
- Narrated by: Cary Hite
- Length: 9 hrs and 32 mins
- Unabridged
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We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.
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For the Culture
- The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
- Narrated by: Cary Hite
- Length: 9 hrs and 32 mins
- Release date: 07-11-2024
- Language: English
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