Marcus Collins
AUTHOR

Marcus Collins

Tap the gear icon above to manage new release emails.
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of McDonald’s cultural resurgence, Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets move from New Jersey to New York, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sports music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes’ CMO Network and contributes to business scholarship.
Read more Read less

Try Audible membership today. Start enjoying the benefits.

Try Audible for free with an audiobook of your choice.
Try Premium Plus free
Automatically renews at AUD $16.45/mo after 30 days. Cancel anytime.

Most Popular

Product list
  • For the Culture cover art

    • For the Culture

    • The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
    • By: Marcus Collins
    • Narrated by: Cary Hite
    • Length: 9 hrs and 32 mins
    • Release date: 07-11-2024
    • Language: English
    • Not rated yet

    $26.99 or free with 30-day trial

    Try for $0.00