Showing results for "but-" in Sales & Selling

The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell, and they’re uncomfortable with the sales processes they’ve been taught. Follow the Sell Futures, Not Features framework to overcome those roadblocks and build products, offers, and sales messaging that make you the absolute best choice in your market.

This book connects the dots between how to sell and how people want to be sold to. As the title implies, this book is not strictly focused on selling in the traditional sense. Rather, it focuses on the science behind why people buy.

Millennials Are Not Aliens provides insight into the millennial generation. You'll learn everything about how millennials habits have reshaped the business and social landscape. Baby boomers and gen Xers tend to mimic many of the consumption behaviors of millennials, but they do not embody their content creation behaviors. Content drives most purchasing decisions today, and the ability to create content about your products, services and your organization is at the heart of what is driving growth today.

When it comes to buying apps, software, and other digital products, there are a gazillion options for consumers today. At any given time, there are tens of thousands of startups vying for consumer attention. And most of them fail within the first four years. To compete, you need users. And you don’t just need them to download or buy your product; you need them to love it.