So, you have an awesome digital product. Now what?

When it comes to buying apps, software, and other digital products, there are a gazillion options for consumers today. At any given time, there are tens of thousands of startups vying for consumer attention. And most of them fail within the first four years. To compete, you need users. And you don’t just need them to download or buy your product; you need them to love it.

When users love your product, they’ll evangelize for you. And that’s why marketing is not about convincing people to buy something they don’t really need. Good product marketing is about letting the right people know your product exists, and then allowing its magnetic charm and convenience to the end user draw crowds.

In this audiobook, you’ll learn about:

• What makes digital products successful
• How to lay the groundwork with the right name, pricing model, and value proposition
• How to find “your people” and jump-start your launch
• Why (and how) to test every marketing effort you put forth and act on what you learn
• How to maximize digital touchpoints with a brand presence in all the right places
• What the pitfalls and peculiarities of digital advertising are
• What the new customer service is all about, and why it matters
• How to begin to build out your marketing team as you grow

Got Users? is a comprehensive but easy-to-listen-to manual for taking your digital product from market entry to market domination.