Are you stuck chasing every new marketing strategy instead of building a sustainable coaching business? You're not alone.

This week I'm sitting down with my past client, Diane, a physical therapist who dabbled in BeachBody (does that still exist? 😆) before becoming a successful emotional eating coach. She's been coaching since 2019 and has learned some hard-won lessons about what actually works.

In this conversation, we dive into:

✅ The biggest challenge new health coaches face that no one's really talking about
✅ How to avoid the shiny object syndrome trap that wastes so much time and money
✅ Why social media is NOT the best marketing strategy right now (and what's working instead)
✅ How learning to trust your inner voice can completely change your business and your life

Denise's wisdom is both practical and deeply grounded — the kind that reminds you what truly matters in business and in life.

If you're a health practitioner or coach feeling overwhelmed by all the conflicting advice out there, this conversation will help you cut through the noise and focus on what actually moves the needle.

You can connect with Denise here:
Website: https://deniselynnmorrison.com/
Instagram: https://www.instagram.com/deniselynnmorrison

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Want support with building your business?

Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz

Download my free ideal client workbook here:
https://kristinhartjes.com/idealclientworkbook

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

Meet Susannah — a yoga teacher turned health coach — whose business completely took off once she got clear on her niche: 💪 helping women increase bone density.

Since then, she’s grown her Facebook group to **46K members** and her YouTube channel to almost **13K subscribers**. 🙌

What’s most inspiring?
She did it all by showing up *authentically* — sharing her personal story, leaning into her expertise, and staying consistent…
Even though she calls herself “technically challenged.” 😅

In our chat, she shares:
✨ How following her vision (even when it felt scary) paid off
✨ Why hiring help can free you up to do what you love
✨ And how clarity on your ideal client changes everything

Because of this, she sold **400+ ebooks at $19.99** the moment she launched! 🎉

Her story is proof that you *don’t* need to be techy or flashy to grow a thriving coaching business — just clear and consistent.

You can find Susannah here:

YouTube: www.youtube.com/@ForeverYogawithSusannah

Facebook group: https://www.facebook.com/groups/2575868772710565/

Website: strongboneschallenge.com

🔔 Subscribe for more honest, practical content to help you build a coaching business that feels aligned and sustainable.

Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz

Want a step-by-step workbook to help you get clear on your ideal client and message? https://kristinhartjes.com/idealclientworkbook

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

Here’s the truth 👇
Very few coaches are actually finding clients from social media.

And honestly? That’s good news.
Because the BEST way to grow your business is through real connections + referrals.

✨ They’re more fun.
✨ They’re more effective.
✨ And your clients come to you already “pre-sold” because someone they trust recommended you.

This week on YouTube, I interviewed Rose, a former teacher turned health coach for premenopausal + menopausal women. 💛

She shares:
✔️ How she built her business without relying on social media
✔️ Why referrals have been such a powerful growth strategy
✔️ The game-changing referral partnership she built with her doctor

You can find Rose here:
https://rose-yodzio.mykajabi.com/
https://www.instagram.com/rose.amonte.yodzio/

🔔 Subscribe for more honest, practical content to help you build a coaching business that feels aligned and sustainable.

Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

What does it really take to build a thriving health coaching business?
It’s not complicated—it comes down to 3 key ingredients:

✨ Confidence in your process + the results you help clients achieve
✨ A genuine passion + connection to your work
✨ Clear communication (and eventually letting client wins do the talking)

My client Lewis is proof. 👏
He went from physician assistant to health coach after watching his wife reverse diabetes through lifestyle changes.

Fast forward 2 years…
🔥 His clients are seeing blood sugar + A1C improvements in DAYS
🔥 He’s launched a group program + membership
🔥 His YouTube channel is growing so fast, he even gets recognized in public

For the men out there—this is your sign: we need more male health coaches! 💪

I sat down with Lewis to talk about how he built his business, his biggest lessons, and what’s next.

🔔 Subscribe for more honest, practical content to help you build a coaching business that feels aligned and sustainable.

You can follow along with Lewis here:
Freebie: https://www.lewisbertus.com/250-recipes-for-diabetes-weightloss
YouTube: https://www.youtube.com/@lewisbertus

Want some guidance on building YOUR business? Check out the resources below.

Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

Stand Out as a Health Coach (Without Being the Loudest!) 🌱✨

Ever feel lost in a sea of coaches on Instagram—wondering how you’ll ever get noticed without shouting to be heard? You’re not alone! The truth is, building a standout health coaching brand isn’t about being the loudest in the room. It’s about being the most authentic.

In this episode, I’m sharing exactly how you can:

Lean into what makes you unique (no “look at me” tactics required)
-Connect with your dream clients in real, genuine ways
-Build trust through consistency (not just volume)
-Grow your coaching business as an introvert (yes, it’s possible!)

If you’re a health coach or practitioner who cringes at the idea of self-promotion, this is your roadmap to building a business that feels right and attracts clients who truly get you.

If you found this helpful, hit subscribe so you never miss new strategies for growing your coaching business—quietly and authentically!

Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz


CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

We coaches tend to be ambitious, growth-oriented, and maybe even a little perfectionistic.

Which sounds great… until it starts working against us.

Instead of creating freedom, it can leave us:

• Overworking in our business
• Never feeling “enough”
• Struggling to enjoy the life we’re building

I just had this exact conversation with a fellow coach turning 40, and it hit home:
How do you balance being healthy, making an impact, and actually enjoying your life?

That’s what I unpack in this week’s podcast.

🔔 Subscribe for more honest, practical content that helps you build a thriving online wellness business that feels aligned, fulfilling, and fun

Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

What’s the unique edge you bring to your coaching business?

For Onnie, it’s her background in counseling — and the way she’s blended it into coaching has created something powerful + truly her own.

In our chat, she shared her biggest lessons since starting her business in 2019 👇

✨ Shifting your niche (without starting over)
✨ Why keeping it simple really is the secret
✨ Redefining success + failure
✨ How she landed press, magazine features, AND a TEDx talk (!)... without social media burnout
✨ Using your professional background as your superpower in business

Onnie’s story is packed with insights you can apply right now.

You can follow along with Onnie here:
https://momswithoutcapes.com/
www.themwcpodcast.com
https://www.instagram.com/MomsWithoutCapes
https://www.facebook.com/MomsWithoutCapes
https://www.facebook.com/groups/995909394073320

🔔 Subscribe for more honest, practical content to help you build a coaching business that feels aligned and sustainable.

Watch my free training that shows you 'The 5 Proven Keys to Building a Successful Health Coaching Business—Introvert-Style': https://kristinhartjes.com/introvertsguidetobiz

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

For so many coaches, finding the “right” marketing strategy becomes a never-ending quest.

They hop from one guru to the next—following every formula—only to end up feeling inauthentic, burnt out, and frustrated with the results.

And the worst part?
They start thinking, “What’s wrong with me? Why did it work for them but not for me?”

Here’s the truth: it’s not you.
The problem is you’re following someone else’s roadmap for their business—not yours.

Your business is unique.
Your way of connecting, serving, and creating impact is unique.

And that’s why following your intuition isn’t just a nice idea—it’s essential for building a business that’s sustainable, enjoyable, and truly yours.

When you do, something shifts:
✨ The right opportunities show up
✨ Referrals and partnerships appear
✨ You find your flow—and business feels lighter

This episode will show you exactly how to create a marketing plan that honors your intuition and gets results.

🔔 Subscribe for more honest, practical content to help you build a coaching business that feels aligned and sustainable.

Watch my free training that shows you 'The 5 Proven Keys to Building a Successful Health Coaching Business—Introvert-Style': https://kristinhartjes.com/introvertsguidetobiz

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/