Episodes

  • Meta's Andromeda Update Just Killed Traditional Ad Targeting

    Meta's Andromeda Update Just Killed Traditional Ad Targeting
    Oct 9 2025
    Meta just flipped everything you know about ad targeting on its head. The Andromeda algorithm update means creative now controls who sees your ads - not your audience settings.\n\nJames Walker (Managing Director at WHD) sits down with Thom Riley (Senior Paid Social Specialist at WHD) to break down what's actually changed and how we're adapting our entire approach.\n\nWhat We Cover:\n• Why your old campaign structures are about to fail\n• The creative volume shift - from a few ads to 8-10+ variations per month\n• How Meta now treats your ad account as one full-funnel journey\n• Why killing \"bad\" performing ads might tank your results\n• The new metrics that actually matter for optimization\n\n────────\nWorried your Meta ads are running on outdated strategies?\nWHD helps brands adapt to algorithm changes without losing momentum.\nVisit https://whd.au to talk with our team.\n────────\nHosted by James Walker - Managing Director at WHD\nGuest: Thom Riley - Senior Paid Social Specialist at WHD
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    11 mins
  • Brands Cut Organic First - But It's Killing Their Paid Conversions

    Brands Cut Organic First - But It's Killing Their Paid Conversions
    Oct 1 2025
    Here's what we're seeing: brands slash organic budgets when paid spend ramps up, but they're actually sabotaging their own conversion rates.James Walker chats with Kayla Sylvester about why organic social isn't just nice-to-have content - it's the conversion fuel your paid campaigns desperately need.What We Cover:• Why your ad clicks aren't converting (hint: check your page)• How organic audiences become your highest-performing remarketing pools• The behind-the-scenes strategy that tripled one brand's sale conversions• Why employee-generated content is outperforming big-budget creative• The quarterly vs monthly content split that's working right now────────Worried your paid budget is working harder than it should?WHD combines organic strategy with paid performance to maximize every dollar spent.Visit https://whd.au to talk with our team.────────Hosted by James Walker - Managing Director at WHDGuest: Kayla Sylvester - Head of Organic Social at WHD
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    5 mins
  • TikTok Just Made It Easier to Block Your Content - Here's Why

    TikTok Just Made It Easier to Block Your Content - Here's Why
    Sep 26 2025
    TikTok's new filtering system is making it easier than ever for users to block promotional content - and that's a problem for brands.James Walker, Managing Director at WHD, and Kayla Sylvester, Head of Organic Social at WHD, break down what this means for your content strategy.What we cover:• Why TikTok's enhanced content filtering could kill your reach• The specific promotional triggers that make users hit 'block'• Whether the tiny landscape video trend is worth your time (spoiler: probably not)• Why your content needs to work across every part of the platform────────Worried your TikTok content is getting flagged as too promotional?WHD helps brands build authentic audiences that convert without the hard sell.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Kayla Sylvester – Head of Organic Social at WHD
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    5 mins
  • Your Google Ads Are Just Hitting The Same Customers Over and Over

    Your Google Ads Are Just Hitting The Same Customers Over and Over
    Aug 2 2025
    Are you burning through budget without actually growing your customer base? Most brands think their Google Ads are performing well, but they're just recycling the same customers.James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the settings and strategies that separate new customer acquisition from remarketing spend.What We Cover:• Why your Performance Max campaigns might be wasting 70% of budget on existing customers• The customer acquisition settings most agencies don't even know exist• How brand campaigns are inflating your conversion data• Simple audience exclusions that completely change your results────────Tired of ads that look good on paper but don't grow your business?WHD helps ambitious brands turn ad spend into actual customer growth.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Brent Neale – Google Ads Specialist at WHD
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    7 mins
  • The Facebook Lead Strategy Everyone's Missing

    The Facebook Lead Strategy Everyone's Missing
    Jul 17 2025
    Most businesses struggle with Facebook lead forms - they get volume but terrible quality. Here's how Steph generated 1100 qualified leads at just $26 each in 6 weeks.What We Cover:• Why choosing 'higher intent' over 'more volume' changes everything• The 6-question formula that maintains low CPA while improving quality• How conditional logic filters out unqualified leads before you pay• The Zapier setup that turns 1100 leads into manageable workflow• Why most agencies get lead form quality completely wrong────────Tired of Facebook leads that never convert? Steph has released a course that will teach you her exact method: https://whd.au/master-meta-lead-generation-course/ ────────Hosted by James Walker – Managing Director at WHDGuest: Steph McGrath – Head of Paid Social Strategy at WHD
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    6 mins
  • Why You Can't See Your Own Google Ads When Searching

    Why You Can't See Your Own Google Ads When Searching
    Jul 8 2025
    Ever search for your own business and wonder why your ads don't show up? You're not alone - and there's actually good reasons why this happens.James Walker (Managing Director at WHD) and Tia Scott (Google Ads Specialist at WHD) break down exactly why your ads might be invisible to you, even when they're working perfectly.What We Cover:• Why new campaigns seem to disappear when you search for them• The impression share trap that catches most business owners• How Google's audience signals work against you as a business owner• Why clicking your own ads is sabotaging your budget• When you should (and shouldn't) expect to see your own ads────────Searching for your business but can't find your ads? Don't panic - it might mean they're working exactly as they should.WHD helps brands understand what's really happening with their Google Ads performance.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Tia Scott – Google Ads Specialist at WHD
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    6 mins
  • How To Get More Of Your Products Showing On Google Shopping

    How To Get More Of Your Products Showing On Google Shopping
    Jul 2 2025
    Your Google Ads budget is stuck on the same 5% of products while 92% of your inventory gets ignored. Here's the exact strategy that broke a 7-figure ecom brand out of stagnation and delivered 15% year-on-year growth for the first time in years.James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the product distribution method that's working right now.What We Cover:• Why 4,500 SKU brands hit spend ceilings (and how to break through)• The script that automatically sorts products into performance buckets• When to kill underperforming products vs when to scale winners• Why your 'best sellers' might just be budget hogs• The campaign structure that forces Google to test your full range────────Stuck spending the same budget on the same products?WHD helps ecom brands unlock profitable scale across their full product range.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Brent Neale – Google Ads Specialist at WHD
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    7 mins
  • Meta Added Threads Ads But You Can't Track Them

    Meta Added Threads Ads But You Can't Track Them
    Jun 27 2025
    Meta just quietly rolled out Threads as an ad placement - but here's the catch: you can't see what your ads look like, you can't track performance, and they're already spending your budget there.James Walker (Managing Director at WHD) and Thom Riley (Senior Paid Social Specialist at WHD) break down why this launch feels half-baked and what it means for your ad accounts.What We Cover:• Why Meta's own preview tools don't show Threads ads• The tracking blackout that's hiding your spend• How this mirrors TikTok's problematic Pangle rollout • The simple campaign structure to test Threads safely• Why our Meta rep won't return calls about this────────Worried your ads are running where you can't see them?WHD helps brands reclaim control of paid social investments.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Thom Riley – Senior Paid Social Specialist at WHD
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    5 mins