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What's Hot In Digital

What's Hot In Digital

By: James Walker
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 What’s Hot in Digital cuts through the noise to bring you what’s actually working in digital marketing right now. No theory. No tired tactics. Just the real stuff driving results for ambitious brands chasing serious growth.


© 2025 WHD Economics Marketing Marketing & Sales
Episodes
  • Why You Can't See Your Own Google Ads When Searching

    Why You Can't See Your Own Google Ads When Searching
    Jul 8 2025
    Ever search for your own business and wonder why your ads don't show up? You're not alone - and there's actually good reasons why this happens.James Walker (Managing Director at WHD) and Tia Scott (Google Ads Specialist at WHD) break down exactly why your ads might be invisible to you, even when they're working perfectly.What We Cover:• Why new campaigns seem to disappear when you search for them• The impression share trap that catches most business owners• How Google's audience signals work against you as a business owner• Why clicking your own ads is sabotaging your budget• When you should (and shouldn't) expect to see your own ads────────Searching for your business but can't find your ads? Don't panic - it might mean they're working exactly as they should.WHD helps brands understand what's really happening with their Google Ads performance.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Tia Scott – Google Ads Specialist at WHD
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    6 mins
  • How To Get More Of Your Products Showing On Google Shopping

    How To Get More Of Your Products Showing On Google Shopping
    Jul 2 2025
    Your Google Ads budget is stuck on the same 5% of products while 92% of your inventory gets ignored. Here's the exact strategy that broke a 7-figure ecom brand out of stagnation and delivered 15% year-on-year growth for the first time in years.James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the product distribution method that's working right now.What We Cover:• Why 4,500 SKU brands hit spend ceilings (and how to break through)• The script that automatically sorts products into performance buckets• When to kill underperforming products vs when to scale winners• Why your 'best sellers' might just be budget hogs• The campaign structure that forces Google to test your full range────────Stuck spending the same budget on the same products?WHD helps ecom brands unlock profitable scale across their full product range.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Brent Neale – Google Ads Specialist at WHD
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    7 mins
  • Meta Added Threads Ads But You Can't Track Them

    Meta Added Threads Ads But You Can't Track Them
    Jun 27 2025
    Meta just quietly rolled out Threads as an ad placement - but here's the catch: you can't see what your ads look like, you can't track performance, and they're already spending your budget there.James Walker (Managing Director at WHD) and Thom Riley (Senior Paid Social Specialist at WHD) break down why this launch feels half-baked and what it means for your ad accounts.What We Cover:• Why Meta's own preview tools don't show Threads ads• The tracking blackout that's hiding your spend• How this mirrors TikTok's problematic Pangle rollout • The simple campaign structure to test Threads safely• Why our Meta rep won't return calls about this────────Worried your ads are running where you can't see them?WHD helps brands reclaim control of paid social investments.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Thom Riley – Senior Paid Social Specialist at WHD
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    5 mins

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