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What's Hot In Digital

What's Hot In Digital

By: James Walker
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 What’s Hot in Digital cuts through the noise to bring you what’s actually working in digital marketing right now. No theory. No tired tactics. Just the real stuff driving results for ambitious brands chasing serious growth.


© 2025 WHD Economics Marketing Marketing & Sales
Episodes
  • Meta's Andromeda Update Just Killed Traditional Ad Targeting

    Meta's Andromeda Update Just Killed Traditional Ad Targeting
    Oct 9 2025
    Meta just flipped everything you know about ad targeting on its head. The Andromeda algorithm update means creative now controls who sees your ads - not your audience settings.\n\nJames Walker (Managing Director at WHD) sits down with Thom Riley (Senior Paid Social Specialist at WHD) to break down what's actually changed and how we're adapting our entire approach.\n\nWhat We Cover:\n• Why your old campaign structures are about to fail\n• The creative volume shift - from a few ads to 8-10+ variations per month\n• How Meta now treats your ad account as one full-funnel journey\n• Why killing \"bad\" performing ads might tank your results\n• The new metrics that actually matter for optimization\n\n────────\nWorried your Meta ads are running on outdated strategies?\nWHD helps brands adapt to algorithm changes without losing momentum.\nVisit https://whd.au to talk with our team.\n────────\nHosted by James Walker - Managing Director at WHD\nGuest: Thom Riley - Senior Paid Social Specialist at WHD
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    11 mins
  • Brands Cut Organic First - But It's Killing Their Paid Conversions

    Brands Cut Organic First - But It's Killing Their Paid Conversions
    Oct 1 2025
    Here's what we're seeing: brands slash organic budgets when paid spend ramps up, but they're actually sabotaging their own conversion rates.James Walker chats with Kayla Sylvester about why organic social isn't just nice-to-have content - it's the conversion fuel your paid campaigns desperately need.What We Cover:• Why your ad clicks aren't converting (hint: check your page)• How organic audiences become your highest-performing remarketing pools• The behind-the-scenes strategy that tripled one brand's sale conversions• Why employee-generated content is outperforming big-budget creative• The quarterly vs monthly content split that's working right now────────Worried your paid budget is working harder than it should?WHD combines organic strategy with paid performance to maximize every dollar spent.Visit https://whd.au to talk with our team.────────Hosted by James Walker - Managing Director at WHDGuest: Kayla Sylvester - Head of Organic Social at WHD
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    5 mins
  • TikTok Just Made It Easier to Block Your Content - Here's Why

    TikTok Just Made It Easier to Block Your Content - Here's Why
    Sep 26 2025
    TikTok's new filtering system is making it easier than ever for users to block promotional content - and that's a problem for brands.James Walker, Managing Director at WHD, and Kayla Sylvester, Head of Organic Social at WHD, break down what this means for your content strategy.What we cover:• Why TikTok's enhanced content filtering could kill your reach• The specific promotional triggers that make users hit 'block'• Whether the tiny landscape video trend is worth your time (spoiler: probably not)• Why your content needs to work across every part of the platform────────Worried your TikTok content is getting flagged as too promotional?WHD helps brands build authentic audiences that convert without the hard sell.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Kayla Sylvester – Head of Organic Social at WHD
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    5 mins
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