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What's Hot In Digital

What's Hot In Digital

By: James Walker
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 What’s Hot in Digital cuts through the noise to bring you what’s actually working in digital marketing right now. No theory. No tired tactics. Just the real stuff driving results for ambitious brands chasing serious growth.


© 2025 WHD Economics Marketing Marketing & Sales
Episodes
  • Your Google Ads Are Just Hitting The Same Customers Over and Over

    Your Google Ads Are Just Hitting The Same Customers Over and Over
    Aug 2 2025
    Are you burning through budget without actually growing your customer base? Most brands think their Google Ads are performing well, but they're just recycling the same customers.James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the settings and strategies that separate new customer acquisition from remarketing spend.What We Cover:• Why your Performance Max campaigns might be wasting 70% of budget on existing customers• The customer acquisition settings most agencies don't even know exist• How brand campaigns are inflating your conversion data• Simple audience exclusions that completely change your results────────Tired of ads that look good on paper but don't grow your business?WHD helps ambitious brands turn ad spend into actual customer growth.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Brent Neale – Google Ads Specialist at WHD
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    7 mins
  • The Facebook Lead Strategy Everyone's Missing

    The Facebook Lead Strategy Everyone's Missing
    Jul 17 2025
    Most businesses struggle with Facebook lead forms - they get volume but terrible quality. Here's how Steph generated 1100 qualified leads at just $26 each in 6 weeks.What We Cover:• Why choosing 'higher intent' over 'more volume' changes everything• The 6-question formula that maintains low CPA while improving quality• How conditional logic filters out unqualified leads before you pay• The Zapier setup that turns 1100 leads into manageable workflow• Why most agencies get lead form quality completely wrong────────Tired of Facebook leads that never convert? Steph has released a course that will teach you her exact method: https://whd.au/master-meta-lead-generation-course/ ────────Hosted by James Walker – Managing Director at WHDGuest: Steph McGrath – Head of Paid Social Strategy at WHD
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    6 mins
  • Why You Can't See Your Own Google Ads When Searching

    Why You Can't See Your Own Google Ads When Searching
    Jul 8 2025
    Ever search for your own business and wonder why your ads don't show up? You're not alone - and there's actually good reasons why this happens.James Walker (Managing Director at WHD) and Tia Scott (Google Ads Specialist at WHD) break down exactly why your ads might be invisible to you, even when they're working perfectly.What We Cover:• Why new campaigns seem to disappear when you search for them• The impression share trap that catches most business owners• How Google's audience signals work against you as a business owner• Why clicking your own ads is sabotaging your budget• When you should (and shouldn't) expect to see your own ads────────Searching for your business but can't find your ads? Don't panic - it might mean they're working exactly as they should.WHD helps brands understand what's really happening with their Google Ads performance.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Tia Scott – Google Ads Specialist at WHD
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    6 mins
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