The Social Strategy Behind Moocha Matcha’s Success
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The Social Strategy Behind Moocha Matcha’s Success
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About this listen
What does it take to launch a brand, build a loyal community and start scaling all by the age of 21?
In this episode of What’s Hot in Digital, Lauren Macdougall, General Manager at WHD, chats with Olivia, founder of Moocha Matcha, about how she turned a personal love for matcha into a growing business that’s capturing attention at local markets, across social media and soon in retail.
They dive into:
– How she created a product people keep coming back for
– What’s working in organic content and community building
– The behind-the-scenes of her upcoming canned matcha launch
– How she’s handling growth, pressure and keeping it all real
If you’re an early-stage founder or eCommerce brand trying to grow without paid ads, this episode is full of insight and inspiration.
Check out Mucha Matcha
https://www.instagram.com/moochamatcha/
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Hosted by Lauren Macdougall – General Manager at WHD
Guest: Olivia – Founder of Moocha Matcha