If you’ve ever launched something for your pet business and heard nothing but crickets, you're not alone! I’m sharing three launch strategies that are actually working in 2025. These are based on what I’m seeing work in real time, not just in my own business, but in the petpreneur community too.

You’ll hear why old launch tactics just aren’t cutting it anymore, and how to warm up your audience, use micro launches, and tell your story across multiple platforms to get better results without burning out.

I also share an update about the new podcast I’m launching for pet parents on October 1st. It’s a big shift, and it’s deeply meaningful to me.

If you want more support for your next launch, join us inside Wear Wag Repeat Society: https://wearwagrepeat.com/society

After an unexpected break, I’m back on the mic with a deeply personal update. In this solo episode, I’m sharing why I’ve been away from the podcast—and what’s ahead for Wear Wag Repeat.

Losing my sweet Lucy earlier this summer reshaped everything for me. So I’m opening up about that experience, what it taught me, and how it’s inspired me to return to my original mission: helping pet parents live their best life with their dogs.

I’m also giving you a look at what’s next for the podcast, why I’m adjusting my content balance, and how I’ll continue supporting petpreneurs—just in a more aligned way.

Get 1:1 and community support for your pet business in Wear Wag Repeat Society.

Feeling overwhelmed by Instagram in 2025? In this episode, I share a simple batching strategy that will save you HOURS of time and finally make social media work for you... not the other way around. This is based on my real experience coming out of social media management retirement for a client this year!

Imagine sitting down just once a month to create all your Instagram posts — no more daily scrambling. I walk you through a realistic, repeatable batching system tailored for petpreneurs who want more time with their pups and less stress online.

In this episode, you’ll learn:

✔️ How batching can totally transform your relationship with social media

✔️ Tools and tricks to make IG content creation fast and fun

✔️ Why planning posts ahead is the key to growth in 2025

🎉 Try the Wear Wag Repeat Society for just $24 → wearwagrepeat.com/society

Feeling overwhelmed by all the to-dos in your pet business? In this episode Tori Mistick walks you through 3 simple automations that’ll save you HOURS each week — and help you grow your pet business. Ask yourself, "how easy can it be?"

From crafting a strategic email welcome sequence, to sending automatic customer reminders, and scheduling your social media content like a pro — these tips will make your biz run smoother, so you can spend more time doing what you love (like snuggling your pup).

💡 In this episode, you’ll learn:

✔️ Why every petpreneur needs a welcome email series and how setting one up will save you time
✔️ How prep emails can reduce confusion and give your customers a better experience
✔️ How to reclaim your time with scheduled social media posts (yeah, we're doing that again!)

🎁 BONUS: Get my free “3X Your Email Subscribers” Workshop: wearwagrepeat.com/emailworkshop

🎉 Try the Wear Wag Repeat Society for just $24 (PRICE GOES UP JUNE 1) → wearwagrepeat.com/society

Let’s make running your pet biz easy & fun again!

Wondering what it’s really like inside the Wear Wag Repeat Society? In this behind-the-scenes tour, I’ll show you exactly what happens when you join my petpreneur community.

From one-on-one coaching calls ☕️ to weekly Voxer office hours 📲, monthly implementation calls 💻, and promotional member spotlights 🌟 — this Society isn’t just a membership, it’s a movement.

You’ll get access to:

✔ Personalized support for your pet business
✔ Our deep resource library full of marketing lessons, templates & swipe files
✔ Monthly coaching and hot seat brainstorming calls
✔ Weekly feedback during office hours
✔ Opportunities to promote your biz to my 40K+ followers!

🛎 Don’t wait! Membership price increases on June 1st — join now and lock in your rate: wearwagrepeat.com/society

🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop

Is your inbox draining your time, energy, and focus? In this episode, I’m walking you through my 3-step system to declutter your inbox — without aiming for perfection (just sanity!).

You’ll learn how to set up a simple folder system, build healthy boundaries with inbox check-ins, and use time-saving templates that do the heavy lifting for you.

🐾 If you want the actual email templates and swipe files I use, they’re ready for you inside the Wear Wag Repeat Society — along with support from 35+ petpreneurs just like you!

Try WWR Society for a 2 week trial!

Fetch 3X Email Subscribers FREE Workshop: https://wearwagrepeat.com/emailworkshop/

🎧 Press play and start decluttering today — because you’ve got a pet biz to grow, not an inbox to babysit.

Are major pet industry trade shows like Global Pet Expo and SuperZoo worth attending as a content creator or small pet business owner? In this episode, I break down the pros and cons of these big events, why I'm skipping them, and what I'm doing instead to grow my business and make meaningful industry connections.

What You'll Learn in This Episode:

✔ Why major trade shows are designed for vendors and retailers—not content creators

✔ The reality of making brand deals at these events

✔ How to assess if attending aligns with your business goals and budget

✔ The networking opportunities beyond just brands

✔ Why I prefer small, niche industry events over massive trade shows

✔ How to decide what's best for YOUR pet business growth

Whether you're feeling FOMO seeing people at Global Pet or considering attending a future event, this episode will help you make an informed decision that aligns with your unique business goals.

🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop

🚀 Want to connect with other petpreneurs? Join the Wear Wag Repeat Society for marketing strategies, expert guidance, and an inspiring community to grow your pet business! → wearwagrepeat.com/society