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Wear Wag Repeat: From Passion to Profit in the Pet Industry

Wear Wag Repeat: From Passion to Profit in the Pet Industry

By: Tori Mistick | Pet Business Growth Expert WWR Society Founder
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 Ready to transform your pet passion into a thriving business? The Wear Wag Repeat podcast is your roadmap to building a sustainable, profitable pet business without the overwhelm. Hosted by Tori Mistick, digital marketing expert and founder of Wear Wag Repeat Society, each episode delivers actionable strategies specifically for independent pet entrepreneurs who want to stand out online and create meaningful impact. WHAT YOU'LL DISCOVER: 🐾 Monthly Expert Interviews: Deep-dive marketing workshops with industry leaders sharing their proven pet business growth strategies 🐾 Solo Episodes with Tori: Practical advice from a digital marketing professor who's been featured in the Wall Street Journal, Good Morning America, and more 🐾 The Short Leash Segments: Quick, focused tips to keep you on track with your business goals WATCH & LISTEN: Now available as video episodes on YouTube! See behind-the-scenes of Tori's recording setup, guest interviews, and visual demonstrations of the strategies discussed. SPECIAL ANNOUNCEMENT: Try WWR Society for 2 weeks for just $24 before prices increase June 1st! Get monthly implementation calls, weekly Voxer office hours for direct support, and member spotlights to boost your visibility. Join 35+ independent pet entrepreneurs who are growing together: wearwagrepeat.com/society-trial ABOUT TORI: Tori Mistick combines her expertise as a digital marketing professor with her passion for pets to help independent pet entrepreneurs create sustainable, profitable businesses. When she's not teaching pet business owners how to get found online, she's sharing enrichment adventures with her senior chocolate labs, Burt and Lucy. Subscribe now to turn your pet industry passion into sustainable profit!© Wear Wag Repeat 2025 Economics Leadership Management & Leadership
Episodes
  • 3 Launch Trends You Need to Try Before 2026

    3 Launch Trends You Need to Try Before 2026
    Aug 6 2025

    If you’ve ever launched something for your pet business and heard nothing but crickets, you're not alone! I’m sharing three launch strategies that are actually working in 2025. These are based on what I’m seeing work in real time, not just in my own business, but in the petpreneur community too.

    You’ll hear why old launch tactics just aren’t cutting it anymore, and how to warm up your audience, use micro launches, and tell your story across multiple platforms to get better results without burning out.

    I also share an update about the new podcast I’m launching for pet parents on October 1st. It’s a big shift, and it’s deeply meaningful to me.

    If you want more support for your next launch, join us inside Wear Wag Repeat Society: https://wearwagrepeat.com/society

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    20 mins
  • Life After Lucy: Reconnecting with the Mission of Wear Wag Repeat

    Life After Lucy: Reconnecting with the Mission of Wear Wag Repeat
    Jul 23 2025

    After an unexpected break, I’m back on the mic with a deeply personal update. In this solo episode, I’m sharing why I’ve been away from the podcast—and what’s ahead for Wear Wag Repeat.

    Losing my sweet Lucy earlier this summer reshaped everything for me. So I’m opening up about that experience, what it taught me, and how it’s inspired me to return to my original mission: helping pet parents live their best life with their dogs.

    I’m also giving you a look at what’s next for the podcast, why I’m adjusting my content balance, and how I’ll continue supporting petpreneurs—just in a more aligned way.

    Get 1:1 and community support for your pet business in Wear Wag Repeat Society.
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    18 mins
  • Are You Wasting Time? My Exact Batching Workflow: Part 1

    Are You Wasting Time? My Exact Batching Workflow: Part 1
    May 14 2025
    Wondering how to batch your content and save time in your pet business? In this episode, I’m sharing the exact systems and tech setup I use to record and edit 4 podcast episodes in just one sitting! Plus, more ideas for content you could be batching BEYOND social media. This is part 1 of my mini-series all about automating and batching for petpreneurs. Whether you're creating podcasts, email newsletters, or affiliate content — there’s a smarter way to do it, and I’m showing you how. You’ll learn: ✔ How I use Google Docs + AI like ChatGPT to plan my content✔ The affordable tools I use for podcast + YouTube recording✔ A peek into my exact batching workflow (updated for 2025)✔ How I repurpose my transcript into optimized content✔ Why affiliate marketing should be part of your business strategy 🎉 Try Wear Wag Repeat Society for just $24 → wearwagrepeat.com/society 🎁 BONUS: Streamline your business with my new freebie, the System Sprint Workbook: wearwagrepeat.com/systems TOOLS DISCUSSED: Castmagic*: https://www.castmagic.io/?via=toriKit*: https://partners.convertkit.com/rea1u...Wear Wag Repeat Society: https://wearwagrepeat.com/society *denotes affiliate links Timestamped Overview 00:00 – Why I Batch Content (Lucy’s cancer story 💕) 01:09 – A Time-Saving Mindset Shift 02:16 – How I Batch Podcast Episodes 03:13 – Systems Beat Overwhelm 04:46 – How My Setup Has Evolved in 2025 06:12 – My Outline + Script Method 07:56 – My Current Recording Setup 09:18 – Editing Tips + What I Use 10:49 – Using CastMagic for Transcripts 11:46 – Generating Titles, Descriptions, and Thumbnails 13:58 – YouTube vs Audio Hosting 15:57 – Batching Email Newsletters (Kit Tips!) 17:11 – Making Recurring Income with Affiliates 18:58 – Seasonal Content You Can Reuse 20:58 – Join the Society for More Support!
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    22 mins
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