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This week Riley and Ross chop up something we here from sooooo many wholesale partners: "Yeah, we'll probably eventually start roasting..." As a company who has taken this path, we feel it's our duty to tell of the downsides we've faced in our years running a Roasting and Wholesale operation. It isn't as simple as some make it out to be that roasting will simply "save money on coffee costs" and we dive into why that's the case. We'll be following up with an episode on why it IS a good idea to roast your own coffee, so stay tuned!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

00:00 Introduction
04:45 Getting high quality appliances saves money in the long run
16:33 We’re drinking a coffee from Dayglow today
23:21 Discussing refractometry & testing total dissolved solids of our water
34:37 Should you roast your own coffee? What other options are there?
45:15 What steps should someone take before they start?
55:10 Some of the early struggles & risks of opening a roastery
01:03:28 Where our heads were at when we opened our roastery
01:07:35 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We credit a lot of our success to the Cat and Cloud Podcast, where we learned so many things about the industry, extraction, running a coffee business and more when we were just getting started. It was an honor for Ross to sit down and chat with Jared about all sorts of topics, including green sourcing and roasting, rest, tacos and more. Hope y'all enjoy!

Check out Cat & Cloud: https://catandcloud.com/
Listen to their podcast: https://catandcloud.com/pages/podcast

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

00:00 Introduction
01:27 Our Love for tacos
05:19 Why we started our podcasts
14:08 How Cat & Cloud has evolved over time
26:35 Burnout and balance as an owner
38:55 What we do outside of work for our health
50:01 The myth of the 'big break': long-term commitment in business
58:12 Dignity in service: treat every customer the same
01:12:34 The importance of self-care and wellness
01:19:20 Green sourcing, roasting & day lots
01:25:30 Basketball & fitness
01:31:10 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Well...Ross sat down with Jared Truby for this week's planned episode and was met with technical issues. But we REFUSE to let a week go by with no progrum, so we sat down and just caught up on quite a few things: Riley's trip to NYC, Ethan's upcoming bar-takeover at a cafe in Japan, football, how to discern a guest's preferences, what to look for when trying to ethically source coffee, and more!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

00:00 Introduction
06:04 Aligning business focus with a human value
10:40 What to look for when sourcing ethical coffee
13:30 Today we’re drinking three coffees, brewed with Third Wave Water
18:26 Our new dark roast - Turbo Diesel - is available now!
21:28 How to discern a guests preferences
24:20 Ethan is taking over a cafe is Japan on June 5th
26:55 Football conversation
34:42 Riley took a trip to New York & visited 5 cafes
49:17 What’s a “flip”, & clarified milk
53:11 We want our baristas to be themselves
58:26 Conclusion