• Unpacking the Bonza Aviation Bust

  • May 12 2024
  • Length: 31 mins
  • Podcast
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Unpacking the Bonza Aviation Bust

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  • Summary

  • Welcome to Episode 176 of The Numbers Game. Can a new airline succeed in Australia’s competitive landscape? In this episode, we go through the rise and fall of Bonza Aviation, examining their business model, marketing strategy and what may have contributed to its failure.

    On this episode, we discuss:

    • Jason’s London Marathon Adventure
    • Analysing the Collapse of Bonza Aviation
    • Limitations of Bonza's app-only booking system
    • The Bonza Aviation business model
    • Bonza's marketing strategy
    • The challenges of starting a new airline
    • The competitive landscape in the airline industry

    Check out the free resources from Inovayt here.

    Send us an email: hello@thenumbersgamepodcast.com.au

    The Numbers Game is brought to you by Future Advisory & Inovayt.

    Hosts:
    Nick Reilly
    Jason Robinson
    Martin Vidakovic

    This podcast is produced by VIDPOD.
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Leadership Economics Personal Finance Personal Success
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.