In this episode, we start it off with a Q&A submitted through our ambassador app, recapping our wild experience at the AthletEX event, and breaking down everything you need to know about our newly revamped Underdog Ambassador Program. Whether you’re a longtime supporter or just getting started with us, this episode has behind-the-scenes stories, real talk, and insight into how we’re building something bigger than a brand. Tune in for updates, takeaways, and how you can get more involved with the Underdog movement.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode, we hit the streets of Boston for our first-ever man on the street content—mic in hand, no script, just real conversations with real people—getting their Underdog stories and flavor testing Underdog. We talk about what it was like stepping out of our comfort zone, embracing the awkward moments, and why this type of raw, unscripted content is exactly what we need to create valuable content. From street interviews to lessons in creative risk-taking, this one’s all about chasing growth and building better content brick by brick.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

We read your DMs and reviews, break down what’s happening in our college athlete program, and share real stories from ridealongs with our distributors. It’s unfiltered, behind-the-scenes, and gives you a look into start-up life.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode, we take you behind the scenes of our very first animal shelter drop-off, where we surprised the staff with cases of Underdog and spent the day with some incredible rescue dogs.
We also dive into the current scrutiny around taurine and other controversial ingredients in the energy drink world—what's real, what’s hype, and how Underdog is staying transparent.
To wrap it all up, we talk about what’s next for our social impact initiative and how we plan to keep supporting the real-life underdogs—shelter workers, nurses, first responders, and more.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this special episode, we take you behind the scenes of our trip to Oregon to team up with animal rescue advocate and Underdog’s co-founder, Lee Asher. From filming on his sanctuary to prepping every detail for launch day, we break down what it really took to kick off this purpose-driven campaign. We’ll share what this partnership means for our mission, our team, and the future of the brand—and why this is about way more than just selling drinks. This is about fueling people who show up for others, every single day.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode of The Underdog Podcast, we sit down and open up about a chapter that’s come to a close—our hockey careers. From youth leagues to college rinks, we reflect on the lessons the game taught us that go far beyond the ice.

We talk about:

• What it feels like when the game that shaped your identity suddenly ends
• The mindset shift that comes when your routine, teammates, and purpose change
• The habits hockey gave us that now drive our lives and businesses
• Why being an underdog didn’t end—it just evolved

Whether you're an athlete in transition or just someone navigating the end of a big chapter, this one’s for you.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode of Behind the Business, we dive into Greenlight Maine, the entrepreneurial pitch competition that’s spotlighting the most innovative startups in the state of Maine. We break down how Underdog prepared for it, what it means for our growth, and the lessons we’ve learned from pitching with the spotlight on.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode of Behind the Business, we’re diving into Underdog's latest retail expansion and what it's going to take to increase volume. We’re also taking a hard look at the future of energy drink ingredients, including a real conversation about sweeteners.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show